Head of Marketing
Skills
About This Role
Job Description
– Head of Marketing
Reporting to: Executive Director
Works closely with: Operations Head, Brand Head, E-commerce Head, Creative Teams
About the Role
Time House is looking for a Head of Marketing to lead the full marketing function across e-commerce, retail stores, and distribution channels.
This role requires strong digital expertise, excellent creative judgement, and the ability to manage both in-house teams and external agencies while driving a cohesive omni-channel marketing strategy spanning 05 GCC nations and India.
1. Marketing Strategy & Leadership
- Develop and lead the end-to-end marketing strategy across all customer channels.
- Build seasonal calendars, growth campaigns, brand initiatives, and launch plans.
- Ensure unified communication and brand consistency across digital and offline touchpoints.
- Manage the overall marketing budget and ensure campaigns deliver strong ROI.
2. Digital & Performance Marketing
- Oversee paid media campaigns across Meta, Google, TikTok, Snapchat, and YouTube.
- Direct creative concepts, messaging, and platform-specific content for performance improvement.
- Work with digital agencies to optimize ROAS, CAC, CTR, and conversion funnels.
- Review and approve all digital creatives (videos, static, reels, banners).
3. Influencers Led Growth & Content Management
- Drive influencer-led growth by identifying and scaling high-impact creator partnerships.
- Lead end-to-end execution of influencer campaigns, from concept to performance tracking and optimization.
- Collaborate closely with in-house creative teams to produce daily, trend-driven content.
- Manage external creative agencies to deliver compelling brand campaigns, shoots, and storytelling rooted in social-first and influencer-centric narratives.
- Oversee all creator, influencer, and social media output to ensure consistency, relevance, and measurable impact.
4. Cross-Functional Collaboration
- Coordinate with the Operations Head on promotions, stock readiness, retail activities, and sales priorities.
- Work closely with the Brand Head to maintain strong brand positioning and messaging.
- Collaborate with the E-commerce Head on traffic growth, promotions, conversion targets, and online campaign execution.
- Ensure smooth creative workflow and timely output with internal and external creative teams.
- Liaise with merchandising, retail, and distribution teams to support channel needs.
5. Analytics & Reporting
- Track KPIs including ROAS, CAC, CTR, CPM, engagement, footfall, and conversion.
- Conduct A/B testing and implement data-driven improvements.
- Prepare weekly and monthly performance dashboards for senior management.
5. Team & Agency Management
- Lead and mentor the internal marketing team (content, design, social).
- Manage digital agencies, creative partners, and production vendors.
- Set clear KPIs and ensure high-quality output across teams and agencies.
Requirements
- Mandatory: Proven omni-channel marketing experience across E-commerce, Retail, and Distribution.
- 7–10 years of experience in marketing with 3+ years in a leadership role.
- Strong expertise in digital marketing, paid media, creative direction, and analytics.
- Experience working with in-house creative teams and external agencies.
- Strong cross-functional collaboration skills across sales, strategy, and e-commerce functions.
- Analytical mindset with proficiency in campaign evaluation and reporting.
- Excellent communication, leadership, and stakeholder management skills.
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