Head of Content | FX & CFDs

Company Overview

Role Overview

Responsibilities

• Develop and implement a comprehensive global content strategy aligned with the company’s brand identity, commercial objectives, and marketing initiatives across forex, CFDs, financial markets, and fintech sectors.
• Lead, mentor, and manage a multidisciplinary content team including writers, editors, designers, social media specialists, and external contributors.
• Oversee the planning, creation, editing, and distribution of high-quality content across multiple channels including websites, blogs, social media platforms, email campaigns, PR materials, whitepapers, market insights, reports, video scripts, and advertising campaigns.
• Ensure all content maintains a consistent brand voice, messaging framework, and visual alignment across global markets and business units.
• Collaborate closely with Marketing, Product, Design, Sales, PR, and Business teams to develop integrated campaigns that support brand awareness, customer acquisition, retention, and engagement objectives.
• Drive SEO-focused content initiatives to improve organic visibility, website traffic, lead generation, and overall digital performance.
• Analyze content performance metrics, audience behavior, and engagement data to continuously optimize content effectiveness and campaign outcomes.
• Manage and maintain editorial calendars, publishing schedules, campaign timelines, and content workflows to ensure timely and consistent delivery.
• Monitor financial market trends, competitor activities, industry developments, and emerging content formats to identify opportunities for innovation and audience growth.
• Support executive thought leadership initiatives through the development of market commentary, leadership articles, interviews, speaking materials, and strategic communication content.
• Work closely with media and PR teams to amplify brand visibility across external publications, financial media channels, and digital platforms.
• Ensure all published content adheres to regulatory, compliance, and brand governance requirements relevant to financial services communications.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Media, Public Relations, or a related field.
• Minimum 5 years of experience in content marketing, content strategy, digital media, or editorial leadership, including at least 2 years managing teams.
• Proven track record of building and executing successful content strategies within financial services, forex, CFDs, fintech, trading, or related industries.
• Strong editorial, copywriting, storytelling, and content planning capabilities with excellent attention to detail.
• Deep understanding of financial markets, trading products, investor audiences, and financial services communication.
• Strong knowledge of SEO best practices, content optimization techniques, social media trends, and digital marketing performance metrics.
• Experience working with CMS platforms, analytics tools, email marketing systems, and content distribution channels.
• Ability to manage multiple projects, campaigns, and stakeholders within a fast-paced and high-growth environment.
• Strong leadership, communication, stakeholder management, and cross-functional collaboration skills.
• Data-driven mindset with the ability to interpret analytics and translate insights into actionable content strategies.
• Experience managing creative production workflows involving designers, videographers, social media teams, and external agencies is highly preferred.
• Experience within globally regulated financial institutions, brokerage firms, fintech companies, or trading platforms would be considered a strong advantage.