Head of Marketing

Overview

Marketing & Leadership

• Develop and execute overall marketing strategy aligned with business goals.
• Lead and manage the marketing function, ensuring strong performance and delivery.
• Collaborate with sales and internal teams to drive lead generation and growth.
• Monitor performance and provide insights to senior stakeholders.

Brand & Campaign Management

• Maintain consistent brand identity across all channels.
• Oversee production of marketing materials and digital assets.
• Plan and execute integrated marketing campaigns, tracking ROI and effectiveness.

Digital & Pr

• Manage digital marketing (social, email, website, SEO/SEM, content).
• Develop content strategy and ensure online presence remains current.
• Lead PR activities, media relations, and reputation management.

Events & Research

• Plan and deliver events, exhibitions, and client engagement initiatives.
• Conduct market research and competitor analysis to inform strategy.

Budget & Collaboration

• Manage marketing budget and resource allocation.
• Work cross-functionally to align marketing with business objectives.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Extensive experience in a marketing leadership role, including strategy development, brand management, and campaign execution.
• Proven ability to deliver successful marketing strategies that drive brand growth and commercial outcomes.
• Strong knowledge of digital marketing, content development, analytics, and online platforms.
• Experience managing events, exhibitions, and client engagement initiatives.
• Experience working with external agencies and service providers.
• Experience managing budgets and evaluating marketing performance and ROI.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to think strategically while remaining hands-on when required.
• Willingness to travel and attend events as required.