Head of Home Segment

Role overview

Strategy and portfolio

• Define short-, medium-, and long-term Home business growth strategies and identify market, customer-segment, and partnership opportunities.
• Manage Fiber broadband, 5G wireless home internet, voice, and smart-home value-added services.
• Lead Home, Mobile, and Content strategies for retention, cross-sell, and increased customer lifetime value.
• Continuously improve pricing, packaging, and features to sustain differentiation.

Sales and customer experience

• Drive customer acquisition and base management through retail stores, direct sales, telesales, digital channels, and partners.
• Set sales and distribution strategies for Fiber rollout coverage, penetration, and conversion, with geo marketing and technology teams.
• Coordinate channel-specific targets and incentive plans with sales channels and operations.
• Improve the customer journey from order to installation and service delivery, including onboarding and support.
• Lead proactive base management, loyalty, customer experience, and digital self-service initiatives to improve NPS.

Financial and operational management

• Manage revenue forecasts, pricing, discounts, and cost optimization.
• Control operating expenditure, marketing spend, cost to acquire, and cost to serve.
• Optimize sales, provisioning, activation, and support processes.
• Coordinate device selection and cost with terminals, technology, and supply chain teams.
• Align rollout strategy with long-term Home P&L objectives and work with fulfillment, network, IT, customer care, finance, and regulatory teams.

Qualifications

• Bachelor’s degree in business, telecommunications, engineering, or a related field; an MBA is a strong plus.
• 10+ years of telecommunications leadership experience, particularly in broadband, fiber, or wireless home services.
• Proven P&L management success, subscriber-base growth, and delivery of revenue and profit targets.
• Strong background in geo marketing, marketing, product development, and customer experience management.
• Middle East or similar fast-evolving market experience is sought; experience with a challenger Fiber player is ideal.

Business success measures