Head of Ecommerce KSA

Your Tasks

• Design the E-commerce transformation journey and superlative growth path.
• Identify and tap the new and emerging channels of future, to generate profitable business through them.
• Drive Key Customer selection followed by process re-engineering to build efficiencies in the system.
• Set up robust Review mechanisms & analyze data from various MIS to facilitate insights & action planning
• Collaborate with cross functional partners on all aspects of Ecommerce business, including product portfolio, content strategy, promotional campaigns, commercial investments and most importantly full funnel integration
• Drive productivity through improved execution and measure the reach of unexploited e-tailers
• Develop Promotional & Assortment strategy for e-commerce by understanding competitive and business trends.
• Evolve and conceptualize SKU focus. Ensure alignment with Marketing, Supply Chain, Finance and Sales.
• Drive the magic formula parameters of UV, CVR, AOV & loyalty, through focused actions
• Review of sales systems and processes in e-tailer’s distribution and drive standardization & optimization
• Provide thought leadership and advise MU Management Team on Omni-Channel commerce to build a future proof organization
• Lead the omnichannel strategy and growth within KSA
• Drive Effective Teaming & Communication through:
• Providing regular progress updates to all stakeholders & Drive ECom upskilling across the organization
• Ensure Successful Roll-out through:
• Obtain senior management support / buy-in on all key initiatives and resources required for the e-commerce journey.
• Ensure adherence to agreed timelines.
• Ensure learnings from pilots / test & learns
• Achievement of the Sales, Profit & Market Share Targets
• Operational updates
• Work hand in hand with top pure players/marketplace/Online/Ecommerce retailers and (in coordination with CCMs) with the ecommerce departments of mainstream brick and mortar retailers who have E-commerce operations
• Ensure fully updated masters with above retailers. Product descriptions, selling stories for new products, images and RSPs to be updated regularly on sites on all e-tailers.
• Work on online loyalty programs of top E-commerce retailers including those with brick-and-mortar operations
• Establish deep and meaningful relationships with the responsible Ecommerce teams of online retailers.
• Agree support Plan for sites of key E-commerce customers for focus categories in line with annual marketing plans with Digital marketing teams to ensure (as an example) that we achieve "first brand seen" status on customer sites
• Align Performance-Precision integration for the full funnel & drive Events / Always On activations accordingly
• Ensure close collaboration between Brand & Commercial teams to ensure new launches hit the market online & offline simultaneously for max impact. Responsible to ensure on time listing of new launches with Ecom retailers.
• Budget management, tracking and handling of any assigned commercial budgets by the line manager and any S&CM budgets agreed with the marketing director.
• Forecasting & Planning Inventory, based on Sell Outs and Days of Inventory held – focusing on eMust Sell List
• In conjunction with the local Senior CCMs, CCMs and SCM Managers conduct regular market visits and research to ensure that the job holder is fully updated on retail market trends

Education-

Experience-

• Sales and Marketing experience of 7+ yrs in FMCG.
• Proven track record of successfully growing E Commerce business for a FMCG Company OR Category management with top Ecom e-tailers

Language

Skills

• PC/IT: High proficiency in MS Office applications with emphasis on advanced excel.
• Excellent communication and negotiation skills
• Strong Analytical and decision-making skills
• Entrepreneurial and International mindset, Ability to adapt
• Experience of handling large projects, require significant change management effort
• At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin.
• For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello.
• We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
• Behind every brand, every product and every accomplishment are our more than 20,000 employees.
• It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST.
• We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Additional Information