Consumer Market Insight Manager - Middle East

Role Purpose

Syndicated Data Management & Analysis

• Own end-to-end analysis and interpretation of Nielsen retail audit data (Distribution, SKU-level sales, pricing, promotions) to identify category dynamics, channel performance, distribution gaps and other sales fundamentals
• Lead analysis of household panel data (e.g., Kantar) to quantify penetration, purchase frequency, buyer archetypes, loyalty and switching patterns across consumer segments and markets
• Manage and track Brand Health Tracker with regional team, design questionnaire, sampling strategy, weighting, scoring and reporting cadence.
• Maintain, enhance and distribute monthly/quarterly dashboards, templated reports and data visualizations for local markets.

Ownership Of Local Market Insights

• Act as the primary insights partner for local marketing teams: translating data into performance diagnosis, marketing recommendations and commercialization priorities
• Define research objectives, methodologies, sampling plans and KPIs for recurring trackers and ad-hoc studies aligned to local market priorities.
• Plan and manage CMI budgets for local markets; commission and oversee agency partners and vendors.
• Facilitate alignment between local markets, regional stakeholders and global teams; ensure insights are localized and actionable.
• Build local insights capability through training, coaching and best-practice sharing.

Qualitative Research

• Design and lead qualitative research (focus groups, in-depth interviews, in-home visits, ethnographies) to uncover consumer needs, moments, usage rituals, product pain points and consumer behavior for KSA & UAE markets
• Develop discussion guides, recruitment criteria, moderator briefs and stimulus materials; supervise fieldwork and ensure cultural sensitivity and quality.
• Synthesize qualitative findings into compelling, actionable insight assets.

Vendor & Budget Management

• Select, manage and evaluate research agencies, fieldwork vendors and syndicated data providers; negotiate scopes, timelines and spends.
• Ensure all research complies with legal, privacy and industry best practices (consent, data protection, local regulations)

Team Engagement & Business Partnering

• Serve as a single point of contact for local market marketing teams for all insight needs
• Collaborate closely with Brand Teams, Sales, S&CM, eCommerce, and RGM to align insights with commercial objectives
• Maintain and propagate standardized dashboards and templates to ensure consistent insight deployment across markets.

Your Profile

• 3+ years' experience in business analytics.
• Preferably first had experience managing Nielsen retail audit data and Kantar household panel data.
• At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin.
• For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello.
• We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
• Behind every brand, every product and every accomplishment are our more than 20,000 employees.
• It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST.
• We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Additional Information