E-Commerce Data Insights & Technology Manager

Your Tasks

Responsibilities

• Own and lead E Commerce data & analytics strategy across ASEAN markets to drive commercial growth and operational efficiency.
• Develop and maintain performance dashboards and reporting covering traffic, conversion, sales, pricing, promotions, assortment, availability, and media performance.
• Translate complex data into clear, actionable insights to support decision making by E Commerce, Marketing, Sales, and Commercial teams.
• Partner with country teams and regional stakeholders to identify growth opportunities, performance gaps, and key levers across platforms and marketplaces.
• Lead forecasting, trend analysis, and performance reviews (weekly, monthly, quarterly) with a strong focus on ROI and KPIs.
• Drive test and learn initiatives (A/B testing, promo effectiveness, content optimization) and evaluate impact post execution.
• Ensure data accuracy, consistency, and governance across tools, platforms, and markets; act as the regional data SME for e commerce.
• Collaborate closely with IT, Digital, Media, and Platform Partners (e.g. marketplaces, analytics vendors) to enhance data capabilities and automation.
• Support business cases and strategic initiatives with data backed insights and recommendations.
• Build data literacy within the organization by upskilling teams and promoting a strong performance driven and insights led culture.
• Monitor marketplace, platform, and consumer trends in ASEAN to anticipate changes and proactively guide strategy.
• Drive automation of recurring reporting, data ingestion, validation, and performance tracking to reduce manual workload and improve reliability.
• Document processes, data definitions, KPI logic, and tool ownership to ensure long-term scalability and governance.
• Manage external analytics and data vendors, including contract scope, delivery quality, issue escalation, roadmap alignment, and renewal recommendations.

Your Profile

• Bachelor's degree in Business, Data Analytics, Information Systems, Computer Science, or a related field.
• 5–8 years of experience in E-commerce, Digital Analytics, Commercial Analytics, or Data & Insights, preferably in a regional environment.
• Strong understanding of e-commerce business, digital commerce KPIs, and ASEAN marketplace ecosystem.
• Proficient in data analysis and BI tools (e.g., Excel, Power BI, Tableau, Google Analytics); knowledge of SQL and Python is a plus.
• Experience in dashboard development, performance reporting, forecasting, and data-driven business recommendations.
• Basic knowledge of cloud platforms (Azure, GCP, Databricks), APIs, data integration, and AI solutions is an advantage.
• Strong stakeholder management, communication, presentation, and project management skills.
• Commercially driven, analytical, and able to manage multiple priorities in a fast-paced regional environment.
• Experience in FMCG, Retail, or Consumer Goods is preferred.
• Fluent in English.
• At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin.
• For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello.
• We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
• Behind every brand, every product and every accomplishment are our more than 20,000 employees.
• It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST.
• We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Additional Information