Head of Digital marketing & Trade Marketing (toys retail)

Requirements

• Minimum 5 years of experience as a Marketing Director, Head of Marketing, Marketing Director, or Head of Digital Marketing Head of E-commerce & Trade Marketing.
• At least 10 years of total experience in marketing.
• Mandatory hands-on experience in e-commerce within the last 2–3 years.
• Practical experience working in retail companies.
• Strong understanding of trade marketing and traffic generation tools for physical retail stores.
• Experience managing marketing calendars and seasonal promotional planning.
• Experience working with suppliers and coordinating joint marketing campaigns.
• Experience with Shopify is a strong advantage.
• Experience with Google Ads, SEO, and digital marketing channels.
• Experience growing and managing Instagram accounts and working with influencers.
• Experience managing marketing teams and external contractors.
• Strong analytical skills and KPI-driven decision-making experience.
• We are particularly interested in candidates from retail chains specializing in children's products, toys, cosmetics, fragrances, fashion retail, accessories, and consumer electronics.
• Experience in children's retail will be considered a significant advantage.
• English proficiency at B2 level or higher.

Key Responsibilities

• Develop and implement the company’s marketing strategy across both online and offline sales channels.
• Manage and further develop the company’s Shopify-based e-commerce website.
• Oversee the creation, maintenance, and regular updating of product listings on the website.
• Manage and supervise website SEO optimization activities.
• Oversee Google Ads setup, performance, and optimization.
• Manage and grow the company’s Instagram presence.
• Build and maintain relationships with bloggers and influencers.
• Drive traffic to both the online store and physical retail locations.
• Improve conversion rates from store visitors to paying customers.
• Increase both online and offline sales performance.
• Manage the company’s annual marketing calendar and promotional schedule.
• Plan and execute trade marketing activities across the retail store network.
• Develop and implement seasonal campaigns, special offers, and promotional events designed to attract customers.
• Create sales-driving initiatives and customer traffic generation programs.
• Collaborate with suppliers and their marketing departments to organize joint promotional activities.
• Coordinate the production and placement of POSM (Point-of-Sale Materials) across retail locations.
• Plan marketing support for new product launches and seasonal collections.
• Analyze the effectiveness of trade marketing campaigns and promotional activities.
• Develop and grow the company’s e-commerce business.
• Generate targeted traffic for both the online store and physical retail locations.
• Analyze marketing performance indicators, advertising effectiveness, and return on investment (ROI).
• Manage and control the marketing budget.
• Conduct market, competitor, and consumer behavior analysis.
• Develop recommendations and initiatives to increase store footfall and drive sales growth.
• Manage external contractors, advertising agencies, and marketing partners.
• Lead the marketing team and contribute to its ongoing development and expansion.

About The Company

Employment Conditions

• Location: Dubai, United Arab Emirates.
• Schedule: 5 working days per week, 2 days off.
• Competitive compensation package (to be discussed individually during the interview process).
• Excellent opportunities for professional and career growth within an international company.
• High level of autonomy and direct influence on the company’s marketing strategy.
• Opportunity to work in a rapidly growing business where your ideas and initiatives can be implemented and scaled.
• International working environment with exposure to leading global brands and suppliers.
• Active involvement in the development of both the company’s e-commerce business and its retail store network.