Head of Business Products

Summary

Business Product Strategy & Portfolio Management

• Develop and execute the business products strategy across SME, Commercial, and Corporate client segments.
• Conceive, develop, and launch innovative financial services products and solutions tailored to the needs of business customers.
• Own the end-to-end product lifecycle, including ideation, market assessment, business case development, implementation, launch, monitoring, and continuous enhancement.
• Develop short- and long-term product roadmaps aligned with organizational objectives, customer needs, and market trends.
• Drive product profitability through pricing strategies, portfolio optimization, revenue generation, and P&L management.
• Identify opportunities for new revenue streams, strategic partnerships, and innovative financial solutions that enhance the organization’s value proposition.

Market & Regulatory Alignment

• Monitor UAE and GCC market trends, customer requirements, and competitor offerings to ensure product competitiveness and relevance.
• Maintain a deep understanding of SME and Corporate customer needs across multiple industries and sectors.
• Ensure all products and services comply with applicable CBUAE regulations and regulatory requirements.
• Proactively assess regulatory developments and implement product enhancements or changes as required.

Digital Transformation & Innovation

• Lead the digitization of business products and services to improve customer experience, efficiency, and operational effectiveness.
• Drive innovation across customer onboarding, financing solutions, payments, collections, and digital self-service capabilities.
• Partner with Technology and Operations teams to deliver seamless digital and omni-channel experiences.
• Evaluate emerging technologies, fintech partnerships, and market innovations to strengthen the product portfolio.

Cross-Functional Collaboration

• Collaborate closely with Business Development, Risk, Compliance, Legal, Operations, Technology, Finance, and Marketing teams.
• Lead governance forums, product committees, and business reviews related to product development and portfolio performance.
• Ensure successful implementation, adoption, and commercialization of new products and services across the organization.

Risk & Control Environment

• Maintain a robust governance framework for business products and services.
• Ensure effective risk identification, assessment, and mitigation throughout the product lifecycle.
• Support regulatory inspections, internal audits, and management reviews.
• Work closely with Risk and Compliance teams to ensure adherence to internal policies and CBUAE regulatory expectations.

Customer-Centric Product Development

• Gather customer insights, market intelligence, and client feedback to drive product innovation and enhancements.
• Develop compelling value propositions for SME and Corporate customers.
• Drive initiatives that improve customer acquisition, engagement, retention, and satisfaction.
• Ensure products and services evolve in line with changing customer needs and market dynamics.

Leadership & People Development

• Provide strategic leadership to the Business Products function.
• Build, mentor, and develop a high-performing product management team.
• Foster a culture of innovation, accountability, collaboration, and continuous improvement.
• Support talent development, succession planning, and performance management initiatives.

Knowledge & Skills

• Deep expertise in SME and Corporate financial services products and solutions.
• Strong understanding of customer needs, market dynamics, and business trends within the UAE and GCC financial services sector.
• Sound knowledge of CBUAE regulations, compliance requirements, and risk management frameworks.
• Strong commercial acumen with expertise in product strategy, pricing, profitability, and portfolio management.
• Excellent leadership, stakeholder management, communication, and influencing skills.
• Strong analytical, strategic thinking, and problem solving capabilities.
• Customer-focused mindset with a passion for innovation and digital transformation.

Qualifications

• Bachelor’s degree in Finance, Economics, Commerce, Business Administration, or a related discipline from a reputable university.
• MBA or equivalent postgraduate qualification is preferred.
• Professional certifications in Product Management, Financial Services, Risk Management, or related disciplines would be advantageous.

Experience

• 12-15 years of experience in Product Management, Business Development, Corporate Financial Services, SME Financial Services, or related functions within a regulated financial institution.
• Proven track record of developing, launching, and managing financial services products for SME and Corporate customers.
• Demonstrated success in driving product innovation, digital transformation, and portfolio growth.
• Experience leading cross-functional teams and managing complex product portfolios.
• Strong understanding of the UAE financial services landscape and regulatory environment.