GTM Lead
Role Overview
• Own the operating model, execution strategy, performance standards, and operating cadence for an assigned GTM motion.
• Partner with Sales Leadership to develop GTM plays, campaign priorities, commercial messaging, target-account strategies, and partner-development initiatives.
• Serve as the subject matter expert for relevant service offerings, market trends, buyer personas, ideal customer profiles, competitive activity, and GTM best practices.
• Translate organizational growth priorities into structured demand-generation, account-development, partner-development, and pipeline-creation activities.
• Lead the day-to-day operations of the assigned GTM team, including workload prioritization, resource allocation, performance expectations, and operational coverage.
• Establish and manage team KPIs related to productivity, quality, activity, conversion, pipeline generation, and execution effectiveness.
• Lead onboarding, training, coaching, performance management, and ongoing capability development for human team members and digital agents.
• Develop and maintain GTM playbooks, messaging frameworks, workflows, qualification criteria, ideal customer profiles, training materials, and process documentation.
• Leverage market intelligence, AI-enabled tools, automation, and digital agents to identify growth triggers, buying signals, target accounts, implementation opportunities, and strategic prospects.
• Analyze execution results, market feedback, and performance data to improve targeting, messaging, workflows, team productivity, and commercial outcomes.
Full Job Posting
Requirements
- Demonstrated experience in B2B go-to-market strategy, demand generation, sales development, account development, partner development, or pipeline generation.
- Strong knowledge of staffing, workforce solutions, technology services, professional services, consulting, systems integration, or a related commercial environment.
- Experience translating growth objectives into structured GTM plays, campaigns, operating processes, and measurable execution plans.
- Demonstrated ability to lead team operations, establish performance expectations, manage KPIs, and improve productivity and quality.
- Experience developing buyer personas, ideal customer profiles, market segmentation, commercial messaging, and target-account or ecosystem strategies.
- Experience creating and maintaining playbooks, workflows, standard operating procedures, training materials, and process documentation.
- Familiarity with CRM platforms, market-intelligence tools, workflow automation, AI-enabled technology, and digital-agent-supported processes.
- Strong analytical, organizational, communication, coaching, and stakeholder-management skills
About Pinnacle Group
Woman- and Hispanic-owned workforce solutions provider delivering staffing, managed services, payrolling, and VMS support to global enterprises.
Visit company websiteJobs and hiring trendsApply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Pinnacle Group
Area Manager - Cleaning Operations
Sittingbourne, GBR
Pinnacle Group is seeking an Area Manager to lead cleaning operations and service contracts across Kent. The role oversees multiple sites, frontline teams, client relationships, budgets and service performance; applicant
Recruiter
, IND
GRC Manager - Technology Risk & Governance
, USA
Area Manager - Cleaning Operations
Sittingbourne, GBR
AR Analyst
, IND
Associate Client Partner
, IND
Program Delivery Lead
, USA
Recruiter
, IND
GTM Lead
, IND