GTM Enablement Manager

About the role

Enablement and coaching

• Create scalable onboarding and ramp programs for new GTM hires across Sales, CX, and Partnerships.
• Deliver training, coaching, and skills development, increasingly supported by AI-driven feedback and automated coaching.
• Maintain playbooks, talk tracks, objection-handling guides, persona briefs, and situational frameworks.
• Conduct call reviews, coaching sessions, and performance retros using conversation-intelligence tools.

Pipeline and automation

• Build automated lead routing, opportunity management, and renewal workflows with Growth, Marketing, Customer Success, and RevOps.
• Remove pipeline and renewal friction by automating repeatable work and reserving human effort for high-value deals and at-risk accounts.
• Monitor speed-to-lead, pipeline velocity, win and renewal rates, retention, and churn indicators to guide intervention and training.

Cross-functional alignment

• Align messaging, campaigns, processes, and readiness with Marketing, RevOps, Product Marketing, Sales, CX, and Partnerships leaders.
• Automate communication of product updates, market changes, and new GTM initiatives to customer-facing teams.
• Represent GTM teams in internal planning and advocate for scalable systems.

Experience and capabilities

• 3+ years in GTM enablement, Sales/CX/Partnerships leadership, or a coaching-focused go-to-market role.
• Deep understanding of full-funnel GTM motions across Sales, CX, and Partnerships.
• Proven ability to design and deliver onboarding, enablement, and coaching programs.
• Strong understanding of lead management, customer engagement, CRM tools such as Salesforce or HubSpot, and GTM performance analytics.
• Strong communication, facilitation, cross-functional influence, and data-driven problem-solving skills.

Preferred experience

• High-growth SaaS experience is a bonus.
• Familiarity with Gong, Outreach, Salesloft, enablement platforms, AI/automation tools, or partner engagement tools is a bonus.

Work arrangement

• Procurify is remote-first, with flexible working hours; employees may work from within Canada, and from the United States where applicable.

Compensation and benefits

• Base salary range is CAD 64,000–80,000; the range depends on experience and excludes bonus, commission, benefits, and equity.
• Benefits include flexible time off, health and wellness coverage, learning opportunities, and stock options.

Application note

• For customer-facing roles, maintain an up-to-date LinkedIn profile reflecting the role at Procurify.