Director, Performance Marketing

About the role

Paid media and digital experience

• Own paid acquisition strategy, execution, forecasting, channel optimization, budgets, and agency relationships.
• Lead website conversion strategy, landing pages, buyer journeys, WebOps priorities, and structured experimentation.
• Use CRM data, offline conversion tracking, attribution, and advanced bidding to improve acquisition and measurement.
• Partner across teams on campaigns, SEO, GEO, organic acquisition, buyer experience, and AI-enabled marketing.

Analytics, leadership, and success measures

• Connect paid acquisition and digital conversion performance to qualified pipeline and revenue; provide executive recommendations.
• Success is measured by qualified pipeline growth and efficiency, website conversion improvement, new acquisition opportunities, sound measurement, and effective leadership.

What you'll bring

• 7–10 years of B2B SaaS performance marketing experience, with ownership of significant paid budgets and measurable pipeline outcomes.
• Hands-on expertise in Google Ads, Microsoft Advertising, paid media optimization, and complex B2B buying journeys.
• Experience with website conversion strategy, CRO, digital experience, attribution, forecasting, incrementality, and investment optimization.
• Hands-on Salesforce, Google Analytics 4, and Google Ads experience; familiarity with Marketo and Marketo Measure.
• Commercial judgment, analytical and experimentation skills, AI tool use, team and agency management, and executive communication.
• Strong knowledge of SEO, GEO, and organic acquisition.

Location and work arrangement

• The role is 100% remote and may be performed from anywhere within Canada.

Compensation

• On Target Earnings range is CAD 193,200–241,500, dependent on experience; includes a Company Incentive Plan target of 15% of base salary.
• Benefits and equity are not included in the stated OTE range.

Benefits

• Flexible working hours and flexible time off.
• Health, vision, and dental coverage, an Employee Assistance Program, and a health and wellness spending account.
• Educational lunch-and-learns and stock options.