GTM Enablement Manager

About the role

Enablement, pipeline, and collaboration

• Design scalable onboarding and ramp programs for new hires across Sales, Customer Experience, and Partnerships.
• Deliver ongoing training, coaching, and skills development, increasingly supported by AI feedback and automated coaching workflows.
• Maintain playbooks, talk tracks, objection-handling guides, persona briefs, and situational frameworks aligned with GTM strategy.
• Conduct call reviews, coaching sessions, and performance retrospectives, using conversation intelligence to scale insights.
• Partner with Growth, Marketing, Customer Success, and RevOps on automated lead routing, opportunity management, and renewal orchestration.
• Reduce pipeline and renewal friction by automating repeatable tasks and focusing human effort on high-value deals and at-risk accounts.
• Monitor speed-to-lead, pipeline velocity, win rates, renewal rates, net revenue retention, and churn indicators to guide intervention and training.
• Align messaging, campaigns, processes, and readiness with Marketing, RevOps, Product Marketing, and GTM leaders.
• Communicate product updates, market changes, and new initiatives consistently to customer-facing teams.
• Represent GTM teams in planning and advocate for systems that scale across Sales, CX, and Partnerships.

Who they are looking for

• 3+ years in GTM enablement, Sales/CX/Partnerships leadership, or a coaching-focused go-to-market role.
• Systems thinker who designs scalable approaches connecting people, processes, tools, and data.
• First-principles problem solver who questions assumptions and simplifies processes.
• Enthusiasm for AI and automation, with a track record or strong interest in reducing manual work and improving performance.
• Deep understanding of full-funnel GTM motions across Sales, CX, and Partnerships.
• Proven ability to design and deliver onboarding, enablement, and coaching for diverse GTM stakeholders.
• Strong grasp of lead management, customer engagement, CRM tools, and GTM performance analytics.
• Excellent communication, facilitation, and cross-functional influence; data-driven diagnosis of performance gaps.

Tools and bonus experience

• Salesforce and HubSpot are cited as CRM examples.
• Experience in high-growth SaaS is a bonus.
• Familiarity with Gong, Outreach, Salesloft, enablement platforms, AI/automation tools, or partner engagement tools is a bonus.

Workplace

• Procurify describes itself as remote-first, with flexible hours and work from anywhere within Canada, and the US if applicable.

Compensation

• The stated base salary range is $64,000–$80,000, dependent on experience and excluding any bonus, commission, benefits, or equity.

Benefits

• Benefits include flexible time off, extended health, vision and dental coverage, an Employee Assistance Program, and a health and wellness spending account.
• The company offers learning opportunities and stock options.

Success measures and company context