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GTM Campaign Manager

Procurify
Remote, CAN
Full-time
Mid-Senior
Remote
Discovered 2 weeks ago
GTM campaign managementDemand generationPipeline generation and coverageCampaign automationAI for campaign executionTargeted list building and segmentation

Full Job Posting

About the Role

GTM Campaign Manager working under GTM Engineering to build, launch, and optimize campaigns and targeted lists across inbound, outbound, tiers/segments, and expansion.

The role balances pipeline sources, builds repeatable campaign systems, and connects targeting, data, messaging, automation, and AI.

This is an execution and systems-building role, not RevOps systems administration, people management, or demand-generation strategy and budget ownership.

Campaign Systems and Pipeline

  • Design scalable campaigns across inbound, outbound, segments, and expansion; deliver ICP-aligned lead lists to BDRs.
  • Run outbound campaigns for new business and expansion; improve inbound conversion and build cross-sell and upsell systems with Customer Success and Account Management.
  • Monitor pipeline coverage, conversion rates, and pipeline value across sources; rebalance campaign effort and flag risks early.

Automation and Execution

  • Find friction and systematize campaign creation, launch, and handoff; use AI and automation for list generation, enrichment, segmentation, personalization, sequencing, and analysis.
  • Ensure leads are loaded, assigned, and communicated to BDRs and AEs; support data fidelity across Salesforce, Marketo, sequencing, and enrichment tools.
  • Set measurable campaign outcomes such as SALs, SQLs, and pipeline value; share results and feed learnings into systems.

Collaboration

  • Partner with Marketing, RevOps, Product Marketing, Sales, BDR leadership, and Customer Success on targeting, messaging, and execution.
  • Use existing positioning and personas in targeting and flag segment or positioning changes that may suppress high-converting traffic.

Who We’re Looking For

  • 1–3 years in campaign management, demand generation, sales development, or GTM operations, or high potential to grow into the role under mentorship.
  • Systems thinker and first-principles problem solver who can build scalable processes and improve them.
  • Enthusiasm for AI and automation; able to translate ICP, personas, tiers, and positioning into campaigns.
  • Quantitative skills to assess conversion and pipeline coverage; proactive communication, organization, adaptability, and attention to detail.
  • Working knowledge of Salesforce and sales/marketing automation such as Marketo, sequencing, and enrichment tools.

Bonus Experience

  • High-growth SaaS experience; familiarity with Gong, Clay, ZoomInfo, AI/automation tools, or enablement platforms.

Workplace and Benefits

  • Procurify describes itself as a remote-first organization with flexible working hours; work may be performed within Canada and, where applicable, the United States.
  • Benefits include flexible time off, health and wellness coverage, learning opportunities, and stock options.

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