Growth Marketing Executive
Role Overview
Growth Marketing Executive driving customer acquisition, lead generation, and revenue across paid and organic channels.
The startup role includes ownership of performance marketing, SEO, analytics, and growth initiatives beyond campaign execution.
Key Skills for This Role
Full Job Posting
About eStrip
eStrip is an eco-friendly home care brand selling through Shopify, Amazon, Flipkart, quick-commerce platforms, and B2B channels.
B2B customers and channels include general trade, private label, hotels, hospitals, and institutional clients.
Role overview
Growth Marketing Executive driving customer acquisition, lead generation, and revenue across paid and organic channels.
The startup role includes ownership of performance marketing, SEO, analytics, and growth initiatives beyond campaign execution.
Paid media and lead generation
- Plan, execute, and optimize Meta Ads, Google Ads, and LinkedIn Ads; manage budgets, bidding, and audience targeting.
- Build retargeting and remarketing campaigns, monitor CPL, CPA, CAC, ROAS, and ROI, and A/B test creatives, audiences, and landing pages.
- Generate B2B leads across general trade, private label, hotels, hospitals, and institutional sales; manage LinkedIn lead generation and support nurturing.
- Coordinate with sales to improve lead quality and optimize lead funnels.
E-commerce, SEO, and analytics
- Drive Shopify traffic and sales; support product launches and promotions and analyze customer journeys and conversion funnels.
- Improve conversion rates and user experience; conduct keyword research and competitor analysis and optimize site content and landing pages.
- Monitor Google Search Console, support technical SEO implementation, and improve organic traffic and rankings.
- Track channel performance, create dashboards and monthly reports, analyze customer behavior, and present recommendations.
Collaboration and growth
- Work with content, design, sales, and operations teams to coordinate campaigns across channels.
- Support marketplace and e-commerce growth initiatives and contribute to strategy, experimentation, and business growth.
Required qualifications
- Bachelor's degree in Marketing, Business, Commerce, Digital Marketing, or a related field.
- Three years of experience as a Growth Marketing Executive.
- Strong written and verbal English and professional communication skills.
Required marketing skills
- Performance marketing across Meta Ads, Facebook Ads, Instagram Ads, Google Ads, and LinkedIn Ads; audience segmentation and remarketing.
- Keyword research, on-page SEO, content optimization, technical SEO coordination, and Google Search Console.
- Google Analytics 4, Google Tag Manager, Looker Studio, UTM tracking, funnel analysis, and attribution analysis.
- Shopify, conversion rate optimization, customer journey analysis, and e-commerce funnels.
AI tools and preferred qualifications
- Experience with ChatGPT, Gemini, Claude, Perplexity, Canva AI, AdCreative AI, and Meta AI Tools is listed.
- Google Ads, Meta Ads, analytics, and SEO certifications are preferred.
- E-commerce, D2C, FMCG, consumer products, B2B lead generation, and quick-commerce experience is preferred; Hindi is preferred.
Pay
- Pay starts at ₹50,000 per month.
Work arrangement
- Work location is in person.
- The application asks whether candidates are comfortable working six days a week.
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