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Growth Lead - eCommerce

Redington Limited
Dubai, UAE
fulltime
Director
Yesterday
ExperimentationA/B TestingUser AcquisitionSEOContent MarketingConversion Rate Optimization (CRO)
Free

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Key skills for this role

ExperimentationA/B TestingUser Acquisition
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Full Job Posting

UAE | Scope: KSA, UAE, GCC

  • The role:
  • We’re scaling a
  • platform‑led, omnichannel RTM
  • that unifies partner self‑service on B2B E-comm platform, CRM‑led workflows, ISR assistance, and AI‑driven journeys into
  • one ecosystem
  • .
  • The Growth Lead exists to
  • turn this strategy into adoption at scale
  • —making the platform the
  • primary RTM for long‑tail partners
  • while
  • digitally upgrading CX and ease of doing business
  • for
  • managed partners.
  • Drive
  • end‑to‑end partner adoption
  • of the platform across MEA.
  • Operationalize
  • managed vs long‑tail journeys
  • with the right mix of self‑service and assist.
  • Build
  • repeatable, automated growth workflows
  • (AI‑first) that scale without linear effort.
  • Establish a fast
  • experiment → learn → scale
  • cadence across the partner funnel.

Deliverables

  • Own the partner funnel (end‑to‑end)
  • **Acquisition:**
  • Orchestrate omnichannel acquisition using campaigns, inbound triggers, and ISR handoffs. Ensure all signals (platform, WhatsApp, email, voice) converge into a single growth flow.
  • **Activation:**
  • Design frictionless onboarding and first‑order journeys. Decide when partners go
  • self‑serve vs assisted
  • , and remove time‑to‑value blockers.
  • **Conversion:**
  • Optimize RFQ → Deal → Order flows. Apply AI intent routing, pricing/credit nudges, and smart follow‑ups to close faster with fewer touches.
  • **Retention:**
  • Build lifecycle automation—self‑service account management, proactive nudges, and CX feedback loops—to drive habitual platform usage.
  • **Expansion:**
  • Scale cross‑sell/upsell via recommendations, bundles, and brand programs embedded directly in partner journeys.
  • Who you are
  • **Experience:**
  • 7–8 years in growth, product, or digital roles wit strong

B2B/platform

  • exposure; MEA/GCC context preferred.
  • **Builder–Operator:**
  • Hands‑on with data, systems, CRM, martech, and journeys.
  • **First‑principles thinker:**
  • Breaks problems down, designs simple systems, and scales them.
  • **Fast & decisive:**
  • High ownership, bias to action, comfortable failing fast.
  • **Systems mindset:**
  • Obsessed with automation, AI leverage, and repeatability.
  • **Collaborative leader:**
  • Orchestrates across teams; communicates clearly with business

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