Growth Lead - eCommerce
Skills
About This Role
UAE \| Scope: KSA, UAE, GCC
- The role:
- We’re scaling a
- platform‑led, omnichannel RTM
- that unifies partner self‑service on B2B E-comm platform, CRM‑led workflows, ISR assistance, and AI‑driven journeys into
- one ecosystem
- .
- The Growth Lead exists to
- turn this strategy into adoption at scale
- —making the platform the
- primary RTM for long‑tail partners
- while
- digitally upgrading CX and ease of doing business
- for
- managed partners.
- Drive
- end‑to‑end partner adoption
- of the platform across MEA.
- Operationalize
- managed vs long‑tail journeys
- with the right mix of self‑service and assist.
- Build
- repeatable, automated growth workflows
- (AI‑first) that scale without linear effort.
- Establish a fast
- experiment → learn → scale
- cadence across the partner funnel.
Deliverables
- Own the partner funnel (end‑to‑end)
- **Acquisition:**
- Orchestrate omnichannel acquisition using campaigns, inbound triggers, and ISR handoffs. Ensure all signals (platform, WhatsApp, email, voice) converge into a single growth flow.
- **Activation:**
- Design frictionless onboarding and first‑order journeys. Decide when partners go
- self‑serve vs assisted
- , and remove time‑to‑value blockers.
- **Conversion:**
- Optimize RFQ → Deal → Order flows. Apply AI intent routing, pricing/credit nudges, and smart follow‑ups to close faster with fewer touches.
- **Retention:**
- Build lifecycle automation—self‑service account management, proactive nudges, and CX feedback loops—to drive habitual platform usage.
- **Expansion:**
- Scale cross‑sell/upsell via recommendations, bundles, and brand programs embedded directly in partner journeys.
- Who you are
- **Experience:**
- 7–8 years in growth, product, or digital roles wit strong
B2B/platform
- exposure; MEA/GCC context preferred.
- **Builder–Operator:**
- Hands‑on with data, systems, CRM, martech, and journeys.
- **First‑principles thinker:**
- Breaks problems down, designs simple systems, and scales them.
- **Fast & decisive:**
- High ownership, bias to action, comfortable failing fast.
- **Systems mindset:**
- Obsessed with automation, AI leverage, and repeatability.
- **Collaborative leader:**
- Orchestrates across teams; communicates clearly with business
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