eCommerce Category Manager
Skills
About This Role
Key Responsibility
- Revenue delivery ownership for the accounts for Commercial IT segment defined for platform team.
- Drive adoption for all the partners on the platform for Stock and Sell SKU’s under all Business units
- Drive KPI’s for number of transacting partners, Improving overall reach and frequency of transactions
- Candidate should have experience in sales pipeline management with SMB and Midmarket partners in Project led setups.
- Create inventory requirement forecast as per current sales trends to make sure top sellers are always in stock
- Collaborate with PG teams for ensuring pricing & availability is always up to date
- Dives deep into inputs and understands the downstream impact of changes to pricing, selection, and convenience for multiple subcategories
- Come up with recommendations on driving incremental revenue or margin by building rationale for cross sell, up sell, higher margin products from total available assortment
- Create customer cohorts - use customer data analysis to come up with cohorts which are mutually exclusive & collectively exhaustive basis lifetime purchase data by brand, product lines, revenue, margin
- Owner of merchandising / catalogue on the platform by customer cohorts through digital CRM campaigns
- Collaborate with platform development and brand (product) team understanding their vision and provide quantitative and qualitative insights
- Collaborate with CRM team to activate campaigns based on merchandising calendar
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