{bc}
linkedin

Growth Lead

Women First Jobs
Dubai, UAE
fulltime
Mid-Senior
Today
ExperimentationA/B TestingUser AcquisitionSEOContent MarketingConversion Rate Optimization (CRO)
Free

Job Fit Check

Base Career helps you apply smarter for this job.

?%
Ready to Scan

Key skills for this role

ExperimentationA/B TestingUser Acquisition
Smart Apply

Full Job Posting

UAE | Scope: KSA, UAE, GCC

  • Drive end-to-end partner adoption of the platform across MEA.
  • Operationalize managed vs long-tail journeys with the right mix of self-service and assist.
  • Build repeatable, automated growth workflows (AI-first) that scale without linear effort.
  • Establish a fast experiment → learn → scale cadence across the partner funnel.

Deliverables

  • Own the partner funnel (end-to-end)
  • Acquisition:
  • Orchestrate omnichannel acquisition using campaigns, inbound triggers, and ISR handoffs.
  • Ensure all signals (platform, WhatsApp, email, voice) converge into a single growth flow.
  • Activation:
  • Design frictionless onboarding and first-order journeys.
  • Decide when partners go self-serve
  • vs assisted, and remove time-to-value blockers.
  • Conversion:
  • Optimize RFQ → Deal → Order flows.
  • Apply AI intent routing, pricing/credit nudges, and
  • smart follow-ups to close faster with fewer touches.
  • Retention:
  • Build lifecycle automation—self-service account management, proactive nudges, and CX
  • feedback loops—to drive habitual platform usage.
  • Expansion:
  • Scale cross-sell/upsell via recommendations, bundles, and brand programs embedded
  • directly in partner journeys.
  • Differentiate journeys by segment
  • Managed (Focused) partners:
  • Digitally enhance account management—faster quote-to-order, transparent
  • inventory/pricing, and seamless blending of PAM + platform.
  • The goal is better CX with
  • fewer manual steps.
  • Long-tail partners:
  • Make the platform the default way of doing business.
  • Prioritize self-serve discovery, quick
  • checkout, automated support, and ISR only where it materially improves outcomes.
  • Build growth loops, not one-offs
  • Run rapid experiments across onboarding, journeys, messaging, and UX.
  • Kill what doesn’t work; double down and codify playbooks for what does.
  • Convert winning tactics into always-on workflows.
  • AI-first & automation-first execution
  • Use CRM/CDP signals to trigger automated outreach and in-product nudges.
  • Deploy AI chat/voice for intent capture, query resolution, and smart routing.
  • Ensure growth systems are self-sustaining, not campaign-dependent.
  • Cross-functional orchestration
  • Product: Shape roadmap priorities that unlock adoption and conversion.
  • Engineering: Partner on fast experimentation, instrumentation, and scale.
  • Analytics: Diagnose funnel friction and validate learnings.
  • Digital/MarTech: Activate campaigns and lifecycle automation.
  • Sales/ISR: Embed platform-first behaviors into daily execution.
  • Voice of the partner
  • Continuously capture feedback and translate it into journey, UX, and process improvements
  • that increase ease of doing business
  • Experience: 7–8 years in growth, product, or digital roles wit
  • strong B2B/platform exposure; MEA/GCC context preferred.
  • Builder–Operator: Hands-on with data, systems, CRM, martech, and journeys.
  • First-principles thinker: Breaks problems down, designs simple systems, and scales them.
  • Fast & decisive: High ownership, bias to action, comfortable failing fast.
  • Systems mindset: Obsessed with automation, AI leverage, and repeatability.
  • Collaborative leader: Orchestrates across teams; communicates clearly with business

Apply for this job in 1 click

Skip the repetitive application forms

Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.

Sarah M.James T.Maya R.

Trusted by over 500,000 job seekers on Base Career

Start Free Today

More from this employer

More jobs at Women First Jobs