Growth Lead
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Key skills for this role
About the Role
Growth Lead – B2B Digital Platform (MEA) Location: UAE | Scope: KSA, UAE, GCC Drive end-to-end partner adoption of the platform across MEA. Operationalize managed vs long-tail journeys with the right mix of self-service and assist.
Key Skills for This Role
Full Job Posting
UAE | Scope: KSA, UAE, GCC
- Drive end-to-end partner adoption of the platform across MEA.
- Operationalize managed vs long-tail journeys with the right mix of self-service and assist.
- Build repeatable, automated growth workflows (AI-first) that scale without linear effort.
- Establish a fast experiment → learn → scale cadence across the partner funnel.
Deliverables
- Own the partner funnel (end-to-end)
- Acquisition:
- Orchestrate omnichannel acquisition using campaigns, inbound triggers, and ISR handoffs.
- Ensure all signals (platform, WhatsApp, email, voice) converge into a single growth flow.
- Activation:
- Design frictionless onboarding and first-order journeys.
- Decide when partners go self-serve
- vs assisted, and remove time-to-value blockers.
- Conversion:
- Optimize RFQ → Deal → Order flows.
- Apply AI intent routing, pricing/credit nudges, and
- smart follow-ups to close faster with fewer touches.
- Retention:
- Build lifecycle automation—self-service account management, proactive nudges, and CX
- feedback loops—to drive habitual platform usage.
- Expansion:
- Scale cross-sell/upsell via recommendations, bundles, and brand programs embedded
- directly in partner journeys.
- Differentiate journeys by segment
- Managed (Focused) partners:
- Digitally enhance account management—faster quote-to-order, transparent
- inventory/pricing, and seamless blending of PAM + platform.
- The goal is better CX with
- fewer manual steps.
- Long-tail partners:
- Make the platform the default way of doing business.
- Prioritize self-serve discovery, quick
- checkout, automated support, and ISR only where it materially improves outcomes.
- Build growth loops, not one-offs
- Run rapid experiments across onboarding, journeys, messaging, and UX.
- Kill what doesn’t work; double down and codify playbooks for what does.
- Convert winning tactics into always-on workflows.
- AI-first & automation-first execution
- Use CRM/CDP signals to trigger automated outreach and in-product nudges.
- Deploy AI chat/voice for intent capture, query resolution, and smart routing.
- Ensure growth systems are self-sustaining, not campaign-dependent.
- Cross-functional orchestration
- Product: Shape roadmap priorities that unlock adoption and conversion.
- Engineering: Partner on fast experimentation, instrumentation, and scale.
- Analytics: Diagnose funnel friction and validate learnings.
- Digital/MarTech: Activate campaigns and lifecycle automation.
- Sales/ISR: Embed platform-first behaviors into daily execution.
- Voice of the partner
- Continuously capture feedback and translate it into journey, UX, and process improvements
- that increase ease of doing business
- Experience: 7–8 years in growth, product, or digital roles wit
- strong B2B/platform exposure; MEA/GCC context preferred.
- Builder–Operator: Hands-on with data, systems, CRM, martech, and journeys.
- First-principles thinker: Breaks problems down, designs simple systems, and scales them.
- Fast & decisive: High ownership, bias to action, comfortable failing fast.
- Systems mindset: Obsessed with automation, AI leverage, and repeatability.
- Collaborative leader: Orchestrates across teams; communicates clearly with business
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