Growth & Brand Marketing Manager
Role Overview
The Growth & Brand Marketing Manager owns the marketing plan and full funnel, from paid acquisition to CRM, lifecycle, retention, and loyalty.
The role aims to grow bookings, memberships, and repeat visits across Bodytree's studios.
Reports to the Founder and works with management and the studio team.
Key Skills for This Role
Full Job Posting
About Bodytree
Bodytree is an Abu Dhabi wellness studio established in 2007, with Reformer Pilates, yoga, strength training, and holistic wellness.
The company describes an expansion phase and aims to grow its premium wellness brand and client experience.
About the role
The Growth & Brand Marketing Manager owns the marketing plan and full funnel, from paid acquisition to CRM, lifecycle, retention, and loyalty.
The role aims to grow bookings, memberships, and repeat visits across Bodytree's studios.
Reports to the Founder and works with management and the studio team.
Key responsibilities
- Plan campaigns and content calendars for both studios in line with the brand guide and culture.
- Brief the external agency, assess work against agreed criteria, and approve it or send it back.
- Review Meta performance weekly, use TikTok and Google as needed, and own budget allocation and cost per new member.
- Run retention across email, WhatsApp, and the app; segment clients and deliver reactivation, referral, and loyalty journeys.
- Maintain UTM discipline and Meta pixel tracking and translate weekly performance into business recommendations.
- Own the content calendar, brief the studio team, and support promotion of workshops, launches, events, and first-visit conversion.
Experience and capabilities
- Requires 3 to 5 years in marketing at a consumer, membership, hospitality, or retail brand, hands-on across paid, CRM, and organic channels.
- Wellness, fitness, or membership experience is strongly preferred.
- Requires agency-management experience with written briefs and fixed budgets, plus independent ownership and proactive execution.
- Requires clear UK English communication and stakeholder management across founders, executives, studio teams, and partners.
- Candidates should understand bookings, occupancy, acquisition, and retention, and use performance data to make decisions.
- Must be able to assess Meta advertising performance and challenge agency cost-per-lead and cost-per-acquisition results.
- Requires premium creative judgment and daily use of AI tools, including Claude at minimum; human approval is required before AI-assisted assets go live.
- Mariana Tek, Mindbody, or Xplor Growth experience is a plus.
What the company offers
- Competitive salary package, employment visa sponsorship, and medical health insurance according to company policy.
- The posting describes a visible, high-impact role, a collaborative team, and opportunities to grow with an expanding wellness brand.
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