Google & Meta Ads Specialist (with Social Media Management)

About This Role

We are looking for a results-driven Google & Meta Ads Specialist who can manage and optimize paid advertising campaigns while also supporting our social media and LinkedIn activities. The ideal candidate is performance-focused, analytical, and capable of maintaining a consistent brand presence across digital platforms.

Key ResponsibilitiesPaid Advertising (Primary Focus)

• Plan, execute, and optimize campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram)
• Perform keyword research, audience targeting, and competitor analysis
• Monitor and improve campaign performance (CTR, CPC, CPA, ROAS)
• Manage budgets, bidding strategies, and daily optimizations
• Conduct A/B testing on ad creatives and landing pages
• Track conversions using Google Analytics, Tag Manager, and Meta Pixel
• Scale high-performing campaigns and control ad spend efficiently
• Prepare performance reports with actionable insights

Social Media & LinkedIn Management

• Manage company profiles on LinkedIn, Facebook, and Instagram
• Plan and execute monthly content calendars
• Create and publish engaging posts (captions, creatives, basic videos)
• Handle comments, messages, and audience engagement
• Grow company presence on LinkedIn through regular posts and updates
• Support lead generation through LinkedIn (organic and paid)
• Monitor and analyze social media performance

Requirements

• 2–5+ years of experience in Google Ads and Meta Ads
• Strong understanding of performance marketing metrics (CTR, CPC, CPA, ROAS)
• Experience with tracking tools (Google Tag Manager, pixels, event tracking)
• Hands-on experience managing LinkedIn and other social platforms
• Basic content creation and copywriting skills
• Strong analytical and reporting abilities
• Ability to manage multiple campaigns and deadlines

Preferred Qualifications

• Google Ads Certification
• Experience in lead generation or eCommerce campaigns
• Familiarity with tools like SEMrush, Ahrefs, Hootsuite, or Buffer
• Basic design skills (Canva or Adobe tools)

What We Offer

• Competitive salary
• Dynamic and growth-oriented work environment
• Career development opportunities

How to Apply

Apply via Indeed or send cv to divya@linksuae.ae with your updated CV and portfolio

Pay: Up to AED4,000.00 per month

Application Question(s):

• How many years of experience do you have with Google Ads and Meta Ads?
• Are you comfortable handling both paid ads and social media management?

Work Location: In person