General Manager - Events (Bilingual)

Overview

Sales & Business Development

• Lead the company’s sales and business development strategy for events, exhibitions, activations, and brand experiences.
• Identify and secure new business opportunities across corporate, government, luxury, retail, and brand sectors.
• Build and maintain strong relationships with key clients, agencies, partners, and suppliers.
• Develop sales pipelines, pitch strategies, proposals, and commercial offers.
• Attend client meetings, present company capabilities, and negotiate commercial terms.
• Achieve revenue, gross profit, and business growth targets.
• Monitor market trends, competitor activity, and new opportunities within the events industry.
• Support the development of long-term client accounts and repeat business.

Operations & Delivery

• Oversee the full event delivery process from concept to execution.
• Ensure events are delivered on time, within budget, and to the required quality standards.
• Manage and coordinate internal teams including client servicing, creative, production, operations, logistics, and finance.
• Review project budgets, cost estimates, timelines, supplier quotations, and profitability.
• Ensure strong control over project margins, supplier costs, and operational efficiency.
• Resolve escalated client, supplier, or project delivery issues.
• Ensure compliance with company policies, health and safety standards, venue requirements, and local regulations.
• Improve internal processes, reporting, project tracking, and team performance.

Leadership & Management

• Lead, motivate, and manage cross-functional teams to achieve business objectives.
• Set department KPIs, sales targets, operational goals, and performance expectations.
• Provide guidance to senior team members and support staff development.
• Review financial performance, revenue reports, project profitability, and business forecasts.
• Work closely with senior management on strategy, budgeting, and business planning.
• Represent the company professionally at client meetings, industry events, and networking opportunities.

Requirements

• Bachelor’s degree in Business, Marketing, Events Management, or a related field.
• Minimum 10–15 years of experience in the events industry, with at least 5 years in a senior leadership role.
• Strong background in both sales/business development and events operations.
• Proven track record of generating revenue and managing large-scale events or event portfolios.
• Strong UAE/GCC market knowledge and client network.
• Experience managing corporate events, exhibitions, activations, conferences, product launches, and brand experiences.
• Strong commercial understanding, including budgeting, pricing, margins, and profitability.
• Excellent leadership, negotiation, communication, and presentation skills.
• Ability to manage multiple projects and teams in a fast-paced environment.
• Strong problem-solving skills and ability to work under pressure.
• Existing client network in the UAE events industry is highly preferred.
• Pay: Up to AED40,000.00 per month

Application Question(s)

• How many years of experience do you have in the events industry?
• How many years of experience do you have in a senior management or General Manager role?
• Do you have strong experience in both sales/business development and event operations?
• Please briefly describe the types of events you have managed, such as corporate events, exhibitions, activations, conferences, product launches, or brand experiences.
• Have you personally generated new business or secured major event accounts in the UAE/GCC market?
• What was the approximate annual revenue or sales target you managed in your most recent role?
• Do you have an existing client network within the UAE/GCC events industry?
• Have you managed full event delivery from concept, proposal, budgeting, production, operations, and onsite execution?
• ave you managed project budgets, supplier costs, profit margins, and event profitability?
• How many people have you managed directly or indirectly in your previous role?

Language

• Arabic (Required)
• English (Required)