General Manager, Digital Brand (MENA)
Skills
About This Role
Overview
- We are looking for a visionary and execution-focused General Manager to lead the launch and growth of a new digital telco brand in the MENA region.
- This is a rare opportunity to shape a disruptive, digital-first player from the ground up, combining strategic leadership with hands-on operational ownership.
- As the P&L owner, you will be accountable for driving customer acquisition, digital experience, commercial performance, and brand positioning.
- You will lead a cross-functional team across product, growth, technology, and customer operations to deliver an exceptional and scalable digital telco experience.
- Own and execute the end-to-end go-to-market strategy, from pre-launch planning to commercial scaling
- Define and drive customer acquisition, engagement, and retention strategies to deliver rapid, sustainable growth, from launch to post-launch operations
- Build and lead high-performing teams across commercial, marketing, product, customer service and experience, and operations
- Lead budgeting, forecasting, and performance tracking with full P&L accountability
- Build and manage relationships with external partners (MNOs, technology providers, agencies, regulatory bodies) and internal stakeholders (Circles executive leadership, group functions)
- Manage multi-channel strategies with a strong digital growth focus, including managing external agency relationships i>(e.g., media, creative)/i> to ensure marketing planning and execution is aligned with the brand strategy
- Actively drive continuous CX and digital journey optimization, leveraging data and insights to iterate and improve.
Personal Attributes
- Entrepreneurial and results-oriented mindset
- Agile, adaptable, and comfortable in fast-paced startup environments
- Decisive, innovative, and customer-focused
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