General Manager, Digital Brand (MENA)

Overview

• Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.
• Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.
• Besides its SaaS business, Circles operates three other distinct businesses:
• Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
• Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.
• Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.
• Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.

About The Role

What You Will Be Doing

• Own and execute the end-to-end go-to-market strategy, from pre-launch planning to commercial scaling
• Define and drive customer acquisition, engagement, and retention strategies to deliver rapid, sustainable growth, from launch to post-launch operations
• Build and lead high-performing teams across commercial, marketing, product, customer service and experience, and operations
• Lead budgeting, forecasting, and performance tracking with full P&L accountability
• Build and manage relationships with external partners (MNOs, technology providers, agencies, regulatory bodies) and internal stakeholders (Circles executive leadership, group functions)
• Manage multi-channel strategies with a strong digital growth focus, including managing external agency relationships (e.g., media, creative) to ensure marketing planning and execution is aligned with the brand strategy
• Actively drive continuous CX and digital journey optimization, leveraging data and insights to iterate and improve.

Ideal Candidate Profile

• 20+ years of experience in telecommunications, digital brands, or consumer technology companies, with proven leadership in Tier-1 markets or Tier-1 operators
• Track record of successfully launching and scaling high-growth consumer brands (B2C), ideally in a digital-first or disruptive / fast-growth startup setting
• Strong command of digital growth levers, including performance marketing, lifecycle management, UX, product innovation
• Deep understanding of telco economics, customer journeys, and commercial drivers
• Strong track record managing and influencing partners, stakeholders, and external agencies
• Exceptional leadership, communication, and interpersonal skills with the ability to solve complex challenges swiftly
• Strategic mindset with a builder’s mentality; comfortable working in fast-paced, zero-to-one environments
• Experience working in or with the MENA region and prior B2C launch experience is strongly preferred

Personal Attributes

• Entrepreneurial and results-oriented mindset
• Agile, adaptable, and comfortable in fast-paced startup environments
• Decisive, innovative, and customer-focused
• Circles is committed to a diverse and inclusive workplace.
• We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.

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