General Manager - Commercial (MEA)

About This Role

The AI-powered OS **for beauty,**wellness and self-care

About Fresha

Fresha is the AI-powered operating system for the global beauty, wellness and self-care industry, connecting and powering everything from salons and barbers to spas, medspas, fitness studios and health practices.

Trusted by millions of consumers and businesses worldwide. Fresha is used by 140,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date.

The company is headquartered in London, United Kingdom, with 15 global offices located across North America, EMEA and APAC. Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive business software and financial technology solutions.

Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.

The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google. Role Overview

We’re looking for an outstanding General Manager to take full ownership of our MEA business which is one of the most exciting and commercially important regions at Fresha. This is a senior leadership role where you’ll be trusted to shape strategy, drive performance and lead a growing team to new levels of success.

You’ll report directly to the CEO and work closely with senior leaders across the company. From setting the commercial vision to executing day-to-day operations, you’ll be at the centre of it all - accountable for delivering results and building a high-performing, highly motivated team.

This is a role for someone who thrives on both strategy and execution. You’ll bring structure, pace and clarity, create a culture built on ownership and high standards, and lead with energy, purpose and visibility. If you’re ready to take on a true leadership challenge in a fast-scaling tech business, this is your opportunity.

Sales Leadership and Culture Building

• Lead a high-performing MEA Business Development and Account Management team
• Build an elite sales culture grounded in ownership, accountability and performance
• Establish clear team rituals that drive motivation and consistency

Team Structuring and Scaling

• Design and scale the MEA commercial team structure, including hiring and managing through managers
• Implement performance frameworks, operating rhythms, and clear accountability measures
• Create conditions for others to lead and grow, rather than relying solely on ICs

Commercial Strategy and Execution

• Define and execute the go-to-market strategy for the MEA, aligned with company priorities
• Act on market feedback and business performance to adjust plans and identify opportunities
• Own the sales funnel from prospecting through activation and retention, using tools like HubSpot to manage forecasting and pipeline

Stakeholder Management and Influence

• Act as the voice of the MEA region within the business, ensuring local context is well understood
• Collaborate with cross-functional teams to shape campaigns, products and initiatives that drive partner success
• Communicate with clarity, challenge constructively and lead through authenticity

Hands-On Leadership

• Lead from the front: join calls, support negotiations, and coach team members through challenges
• Set a tone of urgency, high standards, and practical support — visible, approachable and grounded in action
• Celebrate wins, course-correct when needed, and hold the team to high expectations

What We're Looking For

• Senior leadership experience within a SaaS, marketplace or technology business
• Proven track record of managing and scaling commercial teams, including managing through managers
• Experience leading sales and account management functions in SMB-focused environments
• Skilled at using performance data to guide decisions, track progress and motivate teams
• Structured and strategic, with the ability to balance long-term planning and near-term delivery
• Clear and direct communicator who leads with purpose and clarity
• Comfortable being hands-on — from coaching teams to joining partner calls when needed
• Embraces a “work hard, play hard” environment with high expectations and strong team spirit

Interview Process

• Screen Call - Video-call with Talent Team (30 - 45 mins)
• 1st Stage - Video-call with VP of Revenue Operations (45 mins)
• 2nd Stage - Video-call presentation with Leadership team (90 mins)
• Final Stage - Video Call with C-Suite

We aim to complete the entire interview process and deliver feedback within 4 weeks

Every job application received is reviewed manually by our talent team. While we strive to assess applications within 7 days, the sheer volume of talented individuals expressing interest may occasionally extend this timeframe Inclusive workforce At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable.

We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.

We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.