Founding Growth Marketer
Role Overview
The Founding Growth Marketer will help reach short-term rental operators and property management companies.
The goal is to turn attention into demo bookings, qualified leads, and customers.
The hands-on entrepreneurial role works directly with the founder to build the growth engine from the ground up.
The marketer may specialize in one channel or work across paid ads, SEO, outbound, content, partnerships, lifecycle, and funnels.
Key Skills for This Role
Full Job Posting
Company and product
Base360.ai is building an AI-powered operating system for short-term rental businesses.
The product aims to unify guest communication, reservations, cleaning, maintenance, pricing, and reporting.
The company helps property managers automate operations, increase revenue, and grow portfolios without increasing workload.
About the role
The Founding Growth Marketer will help reach short-term rental operators and property management companies.
The goal is to turn attention into demo bookings, qualified leads, and customers.
The hands-on entrepreneurial role works directly with the founder to build the growth engine from the ground up.
The marketer may specialize in one channel or work across paid ads, SEO, outbound, content, partnerships, lifecycle, and funnels.
What you’ll do
- Own one or more growth channels, set strategy, launch campaigns, and take responsibility for results.
- Generate qualified leads and demo bookings through paid ads, SEO, outbound, referrals, and industry partnerships.
- Learn how property managers operate, what slows them down, and what motivates them to switch software.
- Test hooks, audiences, funnels, and offers quickly; stop what does not work and scale what does.
- Use AI for research, copy, targeting, content production, and automation where useful.
- Build and improve funnels and landing pages through to demo booking and paid conversion.
- Work with the founder on positioning and messaging, turning product capabilities into clear customer value.
- Measure lead quality, conversion rates, acquisition costs, and pipeline contribution, and explain results.
Who you are
- A fast learner who may specialize in one growth channel or work across several.
- Motivated to develop strong growth-marketing skills.
- AI-savvy and comfortable using modern tools to test ideas, automate repetitive work, and move faster.
- Resourceful and self-directed, able to pursue goals without detailed instructions.
- Analytical and comfortable with data, attribution, and turning insight into action.
- Commercially minded, measuring success by qualified demand and customers rather than only impressions and clicks.
- Hands-on experience in paid ads, SEO, outbound, content, lifecycle marketing, or partnerships is a bonus.
- Experience in B2B SaaS, short-term rentals, hospitality technology, or marketing to property managers is a bonus.
Why join
- Help build an AI operating system for short-term rental businesses.
- Work directly with the founder and shape how the product reaches the market.
- Have ownership from day one and the opportunity to build and lead a growth team.
- The company advertises competitive salary and performance-based incentives.
- Grow professionally in a hands-on, entrepreneurial environment where work directly affects the business.
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