Executive - Brand Marketing

Role overview

Campaigns and coordination

• Support online and offline campaign development and execution; coordinate agencies, materials, campaign updates, and marketing calendars.
• Prepare reports, presentations, calendars, and content plans.
• Plan and execute marketing events, coordinating logistics, setup, promotional materials, attendees, and suppliers.

Brand, retail, and digital marketing

• Share regional assets and launch plans with stakeholders, and own the CRM process and approach.
• Coordinate in-mall and in-store retail campaigns and support activities that drive store traffic.
• Support e-commerce marketing, PR, and digital activities with the digital team.
• Research market conditions and competitor activity to support marketing strategy.

Content and partnerships

• Identify influencers and bloggers in line with social strategy and build partnerships with influencers, artists, and industry stakeholders.
• Oversee engaging content across social media, email, and digital advertising.
• Support other marketing projects as requested.

Travel

• The role involves travel to external venues and may involve travel to other countries.

Qualifications

• Bachelor’s degree in marketing, business administration, or equivalent experience.
• At least 3 years of experience in marketing or related roles; fashion or retail experience is preferred.
• Strong organizational skills, ability to manage multiple projects, creative thinking, attention to detail, and ability to work independently and collaboratively in a fast-paced environment.