Event Sales Executive

About This Role

The Events & Sales Executive supports the Events & Sales Manager in the conduct of venue hire and catering sales activities. This includes client relationship management, planning, stakeholder coordination, and financial and legal aspects of the venue hire and catering sales process. The role requires proactive sales and client management in order to meet and exceed sales targets and maximize revenues.

Key Responsibilities:

• Develop and implement a sales plan for the assigned venue hire and catering clients, in coordination with the Events & Sales Manager.
• Conduct proactive sales and customer relationship management activities to promote Company’s venue hire and catering services, including regular outreach to current and prospective clients.
• Identify and pursue new business opportunities, including cross-selling across business units, supporting a culture of entrepreneurship.
• Coordinate all aspects of venue hire and catering bookings, including site visits, stakeholder communication (e.g. chefs, banqueting team, museum staff), proposal generation, contract preparation (in coordination with Legal), and billing.
• Oversee operational, staffing, and logistical elements of events, ensuring smooth execution and budget control.
• Ensure timely processing of all relevant documentation, including contracts, invoicing, and procurement, in compliance with company’s policies and procedures.
• Maintain accurate databases of clients, suppliers, and other stakeholders.
• Foster collaborative relationships with internal departments including Finance, F&B Operations, and upper management.
• Represent the company professionally through clear, courteous, and timely communication with clients and colleagues.
• Perform other tasks aligned with departmental objectives as assigned by management.

Qualifications:

• Diploma or degree in hospitality-related or other relevant discipline
• At least 4-5 years of experience in the hospitality sector
• Well-developed computing skills, including the understanding of relevant IT products and software (Microsoft Word, Excel, PowerPoint, and ERP)
• Ability to work with digital collaboration tools (e.g., Microsoft Teams, Zoom, etc.) for internal and external communication.
• Understanding of budgeting, invoicing, and procurement systems in the context of event planning.
• Skilled in drafting and managing event documentation including contracts, proposals, run sheets, and reports.
• Strong digital literacy and comfort with online scheduling, booking, and customer service platforms.
• Knowledge of data management and maintaining organized, updated client databases.
• Fluent in English. Proficiency in Arabic is preferred.