Email & Whatsapp Marketing Specialist - Arabic Speaker

Overview

Marketing Specialist

Company Description

Role Description

Campaign Planning & Execution (Email & Whatsapp)

• Plan, build, schedule, and execute weekly and monthly campaigns (promotions, product launches, seasonal activation).
• Own and manage the campaign calendar in alignment with commercial and performance marketing priorities.
• Develop segmented and personalised communications based on customer behaviour, purchase history, and life-cycle stage.
• Ensure all campaigns follow best practices for deliverability, mobile optimisation, and brand consistency.

Automation & Lifecycle Management

• Build, manage, and optimise automated customer journeys, including: Welcome series, Browse abandonment, Cart abandonment, Post-purchase flows (upsell, cross-sell, reorder), Review/UGC requests, Winback & reactivation campaigns, Loyalty/VIP journeys.
• Continuously improve flows to increase conversions, engagement, and retention while reducing churn.

Segmentation & Personalisation

• Create and manage advanced customer segments (RFM, new vs. returning, VIP, high-intent, inactive, category affinity).
• Implement dynamic content and product recommendations to enhance relevance and performance.
• Collaborate with BI/Analytics teams to strengthen data accuracy and targeting strategies.

Performance Tracking & Optimisation

• Monitor and report on key KPIs across Email and WhatsApp, including: Revenue, conversion rate, CTR, open rate, unsubscribe rate, Deliverability metrics (bounce rate, spam complaints), WhatsApp opt-in rate, click-to-purchase rate, response rate.
• Conduct A/B testing (subject lines, content, CTAs, offers, send times, segmentation).
• Deliver monthly performance insights and actionable recommendations for continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, E-commerce, or a related field.
• 3–5 years of experience in CRM, email marketing, lifecycle marketing, or retention marketing, preferably within an e-commerce environment.
• What we're looking for
• Strong knowledge of email and WhatsApp marketing, including campaigns, automation, segmentation, and deliverability.
• Data-driven mindset with the ability to analyse KPIs and optimise performance.
• High attention to detail across links, tracking, segmentation, and personalisation.
• Fluency in Arabic is mandatory.
• Experience with Klaviyo (or similar ESPs) and WhatsApp Business API tools.
• Familiar with GA4, Shopify, reporting dashboards, and UTM tracking; basic HTML knowledge is a plus.
• Strong campaign/project management skills with a customer-first and commercial mindset.
• Skilled in lifecycle strategy, segmentation, personalisation, copy briefing, A/B testing, and performance optimisation.
• We are an equal opportunity employer and welcome applications from all qualified candidates.
• Only shortlisted candidates will be contacted.