Media Buying Specialist - Arabic Speaker

Overview

Media Buying Specialist

Company Description

Role Description

1. Agency Coordination & Support

• Support the management of paid media performance across all platforms.
• Coordinate with the external media agency and track deliverables and timelines.
• Assist in ensuring the agency follows best practices in campaign structure, targeting, bidding, and optimization.
• Participate in weekly performance meetings and follow up on action points.

2. Campaign Planning Support

• Assist in the execution of full-funnel campaign plans (Awareness → Consideration → Conversion).
• Support alignment of paid media activities with commercial priorities, promotions, and product focus.
• Help coordinate testing initiatives (creatives, audiences, formats, landing pages) with the agency.

3. Performance Monitoring & Reporting

• Review and consolidate agency reports and dashboards.
• Track key KPIs including ROAS, CAC, CPA, CTR, CPM, CVR, and AOV.
• Highlight performance trends and share insights with the team.
• Flag underperformance and support in identifying improvement actions.

4. Budget Tracking

• Support monitoring of media spend across channels.
• Ensure budgets are being utilized in line with plans and highlight any discrepancies.
• Assist in tracking performance against targets and basic profitability metrics.

5. Cross-Functional Coordination

• Work closely with internal e-commerce, creative, and content teams to support campaign execution.
• Assist in preparing clear briefs for creatives based on performance needs.
• Coordinate with marketplace teams to support promotional activities on platforms like Amazon and Noon.

6. Execution Follow-Up

• Support communication with the agency on campaign updates, optimizations, and timelines.
• Ensure tasks are followed up and delivered on time.
• Assist in maintaining consistent execution and reporting cadence.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or a related field is a plus
• Minimum of 2-3 years experience in performance marketing for e-commerce (GCC markets).
• What we are Looking for:
• Strong experience working with external agencies.
• Deep understanding of

Meta, Snapchat, TikTok, and Google

• paid media ecosystems.
• Previous experience with Amazon is a plus
• Strong knowledge of full-funnel performance frameworks and scaling strategy.
• Proven ability to manage large budgets (
• USD 1M+ year
• ).
• Strong analytical skills and ability to review reports, results, and optimization logic.
• Fluent in
• Arabic and English
• .
• Strong stakeholder management, communication, and follow-up discipline.
• Highly organized, proactive, and accountable.
• We are an equal opportunity employer and welcome applications from all qualified candidates.
• Only shortlisted candidates will be contacted.