Media Buying Specialist - E-commerce

Overview

Media Buying Specialist

Company Description

Role Description

Media Buying Specialist

1. Campaign Management

• Own and manage paid media performance across all platforms end-to-end.
• Ensure best practices in campaign structure, targeting, bidding, and optimization are consistently applied.
• Lead weekly performance reviews and proactively action findings.

2. Campaign Planning & Execution

• Plan and execute full-funnel campaign strategies (Awareness → Consideration → Conversion).
• Align paid media activities with commercial priorities, promotions, and product focus.
• Design and run testing initiatives across creatives, audiences, formats, and landing pages.

3. Performance Monitoring & Reporting

• Build, maintain, and present performance dashboards and reports.
• Track key KPIs including ROAS, CAC, CPA, CTR, CPM, CVR, and AOV.
• Identify performance trends, flag underperformance, and implement improvement actions.

4. Budget Management

• Own and manage media spend across all channels.
• Ensure budgets are allocated and utilized in line with plans, and flag discrepancies proactively.
• Track performance against targets and profitability metrics.

5. Cross-Functional Collaboration

• Work closely with internal e-commerce, creative, and content teams to ensure seamless campaign execution.
• Prepare clear and actionable creative briefs based on performance data and campaign needs.
• Coordinate with marketplace teams to support promotional activities on platforms like Amazon and Noon.

6. Execution & Optimization

• Independently manage campaign updates, optimizations, and delivery timelines across all platforms.
• Maintain a consistent and disciplined execution and reporting cadence.
• Continuously identify opportunities to improve efficiency and performance.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, or a related field is a plus.
• Minimum 2–3 years of hands-on experience in performance marketing for e-commerce (GCC markets).

What We're Looking For

• Proven hands-on experience directly managing paid media campaigns.
• Deep expertise in Snapchat, Meta, TikTok, and Google paid media ecosystems.
• Previous experience with Amazon Ads is a plus.
• Strong command of full-funnel performance frameworks and scaling strategy.
• Proven ability to independently manage large budgets (USD 1M+ per year).
• Strong analytical skills with the ability to interpret data, draw insights, and act on them.
• Fluent in English, Arabic is a plus.
• Highly organized, proactive, accountable, and self-sufficient.
• We are an equal opportunity employer and welcome applications from all qualified candidates.
• Only shortlisted candidates will be contacted.