EEMEA Marketing Manager -TMTT
Skills
About This Role
Strategic & Market Development
- Develop and execute annual regional marketing plans aligned with global strategy and local market maturity
- Adapt global strategies to capture opportunities and address access, reimbursement, and adoption barriers
- Drive market and therapy development initiatives in emerging and early adoption countries (education, awareness, care pathway development, stakeholder engagement)
- Analyze market, clinical, and competitive data to prioritize countries and guide portfolio and investment decisionsbr>
Product Launch & Commercialization
- Lead major product launches from pre launch readiness to full commercialization
- Develop comprehensive launch strategies, messaging, and tactical plans as part of the regional portfolio marketing approach, adapted to local regulatory, clinical, and commercial realities.
- Ensure Salesforce readiness (value messaging, competitive positioning, launch tools)
- Develop the regional clinical and value narrative supporting product adoption in complex healthcare systems. br>
Stakeholder & KOL Engagement
- Build and maintain strong relationships with Key Opinion Leaders (KOLs) to inform portfolio marketing launch strategy, clinical positioning, and market insights.
- Collaborate closely with clinicians, hospital administrators, and other stakeholders to understand adoption drivers and barriers.
- Partner with regional sales, clinical specialists, governmental affairs, health economics, and training teams to ensure aligned portfolio marketing execution.
Portfolio Marketing Materials, Compliance & Congress
- Tailor regional portfolio marketing materials, programs, and campaigns supporting product launches and ongoing commercialization.
- Drive portfolio marketing collateral and, when appropriate, patient materials through all required legal, regulatory, and compliance approval processes.
- Lead major projects related to Congress Management, ensuring strong regional presence and alignment with portfolio marketing strategic priorities.
Budget & Project Management
- Manage regional portfolio marketing budgets related to product lines, campaigns, and projects.
- Lead and coordinate complex cross-functional projects in a fast-paced, matrix environment.
- Monitor performance and adjust portfolio marketing plans dynamically based on market feedback and results.
- Understand the basics of P&L management.
- Work in close collaboration and alignment with the Professional Education team to ensure effective and safe use of Edwards products.
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