Ecommerce Manager

Focus Areas

Ecommerce Manager

Key Responsibilitiesecommerce Strategy & Growth

• Develop and execute ecommerce growth strategies
• Identify opportunities to increase online revenue and market share
• Analyze customer behavior and purchasing trends
• Develop plans to improve sales performance and profitability
• Support expansion into new digital channels and marketplaces

Online Store Management

• Manage daily ecommerce platform operations
• Ensure website content, product information, and pricing accuracy
• Optimize online store performance and customer experience
• Coordinate website updates and feature improvements
• Monitor website functionality and user experience

Product & Merchandising Management

• Manage online product catalogs and categories
• Optimize product descriptions, images, and digital content
• Develop merchandising strategies to improve product visibility
• Monitor product performance and sales trends
• Support product launches and promotional activities

Sales Performance & Analytics

• Track ecommerce KPIs including:
• Revenue
• Conversion Rate

• Average Order Value

• Customer Retention
• Analyze sales data and customer insights
• Prepare performance reports and recommendations
• Identify opportunities for revenue improvement
• Use analytics to support business decisions

Digital Marketing Collaboration

• Work with marketing teams on ecommerce campaigns
• Support SEO, SEM, email marketing, and paid advertising initiatives
• Manage online promotions and seasonal campaigns
• Improve customer acquisition and engagement strategies
• Monitor marketing campaign performance

Customer Experience Optimization

• Improve online shopping journeys
• Analyze customer feedback and behavior
• Identify barriers affecting conversions
• Enhance checkout and payment experiences
• Support customer retention strategies

Marketplace & Partner Management

• Manage ecommerce marketplaces such as:
• Amazon
• Shopify
• Shopee
• Lazada
• Other digital platforms
• Coordinate with external vendors and partners
• Monitor marketplace performance
• Optimize product rankings and visibility
• Manage marketplace operations and requirements

Operations & Cross-Functional Coordination

• Collaborate with logistics, inventory, technology, and customer service teams
• Ensure smooth order fulfillment processes
• Support inventory planning and demand forecasting
• Coordinate ecommerce system improvements
• Manage operational issues affecting customers

Candidate Profile

• The ideal candidate demonstrates:
• Strong understanding of ecommerce business models
• Commercial and revenue-focused mindset
• Analytical and data-driven decision-making skills
• Knowledge of digital marketing and online sales channels
• Strong project management abilities
• Excellent communication and stakeholder management skills
• Ability to manage multiple priorities in a fast-paced environment

Education & Qualificationseducation

• Bachelor's Degree in:
• Business Administration
• Marketing
• Ecommerce
• Digital Marketing
• Retail Management
• Information Systems
• Communications
• Related disciplines

Experience With

• Shopify
• Magento
• WooCommerce
• BigCommerce

Marketplace Platforms

• Lazada Seller Centre

• Other online marketplaces

Analytics & Reporting

• Familiarity with:
• Google Analytics

• Google Search Console

• Power BI
• Tableau
• Excel

Digital Marketing Knowledge

• Understanding of:
• SEO
• SEM
• Paid Advertising
• Email Marketing

Career Progression

• Ecommerce Executive
• Ecommerce Specialist
• Ecommerce Manager

• Senior Ecommerce Manager

• Head of Ecommerce
• Director of Digital Commerce

What You Will Gain

• Experience managing digital business operations
• Strong ecommerce and revenue growth expertise
• Exposure to digital marketing and customer analytics
• Experience managing online platforms and marketplaces
• Leadership opportunities in digital commerce
• Career pathway into senior commercial and digital leadership roles

Ecommerce Manager