Ecommerce Insight Analyst
Role Overview
The Ecommerce Insights Analyst supports growth of BRP's direct-to-consumer ecommerce business.
The role works across Ecommerce, Marketing, Merchandising, and Finance, using existing data sources, dashboards, and analytics tools.
This is an insights and commercial decision-support role, rather than a traditional reporting or dashboard-development role.
Key Skills for This Role
Full Job Posting
Role overview
The Ecommerce Insights Analyst supports growth of BRP's direct-to-consumer ecommerce business.
The role works across Ecommerce, Marketing, Merchandising, and Finance, using existing data sources, dashboards, and analytics tools.
This is an insights and commercial decision-support role, rather than a traditional reporting or dashboard-development role.
Business and performance insights
- Analyze ecommerce performance and identify opportunities to improve revenue, conversion, customer lifetime value, and profitability.
- Investigate business trends, performance shifts, and root causes behind key metrics.
- Quantify and prioritize opportunities by potential business impact.
- Monitor ecommerce KPIs and analyze customer behavior, product performance, category trends, promotions, and retention.
- Identify risks and emerging trends across channels and customer segments.
Partnership and communication
- Partner with Performance Marketing, Ecommerce, Merchandising, Finance, and Analytics teams.
- Support strategic initiatives, promotional planning, assortment decisions, customer segmentation, and growth opportunities.
- Develop recommendations for functional leaders and act as a data-informed advisor in business discussions.
- Use existing Power BI dashboards and reporting tools to generate insights.
- Create executive-level summaries and presentations, and present findings to stakeholders.
Qualifications
- Bachelor's degree in Business, Commerce, Analytics, Marketing, Economics, Statistics, or a related field.
- 3+ years in Ecommerce Analytics, Business Analysis, Commercial Analytics, Marketing Analytics, or a related role.
- Experience with Power BI, Looker, or a similar BI platform; intermediate SQL skills and ability to work with Snowflake.
- Advanced Excel skills, strong analytical and problem-solving capabilities, and strong communication and storytelling abilities.
- Relevant industry experience in retail, ecommerce, omnichannel, consumer goods, automotive, or powersports is listed.
- Knowledge of GA4; experience with customer segmentation, retention analysis, and loyalty programs; and familiarity with CRM and marketing performance metrics are listed.
Benefits and workplace
- Benefits include an annual company-results bonus, paid time away, a pension plan, collective savings opportunities, and healthcare paid by BRP.
- Perks include a flexible work schedule, a seasonal schedule that varies by department and location, holiday shutdown, educational resources, and product discounts.
- The posting includes the hybrid work hashtag #LI-Hybrid.
About BRP
BRP makes recreational vehicles and boats and operates manufacturing facilities in several countries.
The company is headquartered in Valcourt, Quebec.
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