Ecommerce Digital Product Manager

Storefront strategy and optimization

Own the storefront product roadmap, prioritizing improvements based on customer needs, business impact, and engineering effort.

Improve navigation, search, product discovery, collection pages, product detail pages, cart, and the path to checkout.

Identify and resolve friction across desktop and mobile shopping experiences.

Balance conversion goals with site speed, usability, accessibility, and long-term maintainability.

Headless Shopify migration

Lead the product side of our migration to a headless Shopify storefront, from requirements and planning through launch and ongoing optimization.

Partner with technical leads to evaluate implementation options, define scope, and manage dependencies across the frontend, backend, and third-party services.

Translate business needs into clear requirements, user stories, and acceptance criteria.

Coordinate testing and launch readiness, including analytics, merchandising workflows, SEO continuity, and critical purchase flows.

Conversion and experimentation

Own conversion funnel analysis, identifying where shoppers drop off and prioritizing opportunities to improve performance.

Build and manage an experimentation roadmap covering A/B tests, landing pages, merchandising, and shopping flows.

Establish clear success metrics for releases and experiments, and use results to inform the next iteration.

Partner with analytics and engineering to ensure customer behavior and conversion events are tracked accurately.

Paid traffic performance

Partner with growth and paid media teams to improve the onsite experience for paid traffic.

Optimize campaign landing pages, message consistency, and the journey from ad click to purchase.

Analyze performance by channel, audience, device, and landing page to uncover opportunities to improve conversion and acquisition efficiency.

Cross-functional delivery

Work closely with backend engineers and frontend developers to scope, sequence, and ship improvements.

Collaborate with design, marketing, merchandising, and operations to align priorities and requirements.

Manage the product backlog, communicate tradeoffs, and keep stakeholders informed of progress and results.

Own product quality through clear acceptance criteria, hands-on QA, and post-launch monitoring.

Experience managing ecommerce products or storefronts, with a track record of improving conversion and customer experience.

Familiarity with headless commerce architectures, ideally Shopify headless.

Comfort working directly with backend engineers and frontend developers, including discussing APIs, integrations, technical dependencies, and implementation tradeoffs.

Experience owning complex digital projects from discovery and requirements through launch and iteration.

Strong analytical skills, including funnel analysis, customer segmentation, and evaluating experiment results.

Experience with ecommerce analytics and experimentation tools.

An understanding of how paid acquisition, landing page experience, merchandising, and site performance influence ecommerce results.

Clear communication, strong prioritization skills, and the ability to bring cross-functional teams together around a roadmap.

A clear, prioritized storefront roadmap tied to customer needs and business outcomes.

A well-executed headless Shopify migration with reliable shopping flows and measurement.

Measurable improvements in conversion rate, revenue per session, and funnel completion.

More effective landing pages and shopping journeys for paid traffic.

A consistent rhythm of experimentation, delivery, and learning across product, engineering, and marketing.