Ecommerce Data Analytics Lead

Job Purpose

Location

• Open to remote candidates based in the GCC.

Digital & E-commerce Analytics

• Own analysis of e-commerce and digital performance across the complete customer journey.
• Use GA4, Tableau and Looker Studio to analyze customer behavior, commercial performance and marketing effectiveness.
• Analyze key KPIs including traffic, CVR, AOV, UPT, revenue per user, cart abandonment, checkout abandonment, ROAS and CAC.
• Build and analyze customer funnels across landing pages, PLP, PDP, cart, checkout and purchase.
• Identify funnel leakage, customer friction and commercial opportunities and translate findings into actionable recommendations.
• Analyze performance by market, device, channel, category, product, campaign and customer segment.
• Move beyond reporting what happened to explain why it happened and what actions should be taken.

GA4 & Digital Measurement

• Act as the team's GA4 subject-matter expert, owning the digital measurement and analytics framework.
• Use GA4 for customer journey, acquisition, engagement, conversion and e-commerce analysis.
• Demonstrate advanced knowledge of GA4 events, parameters, key events, audiences, explorations, funnels and e-commerce reporting.
• Understand and validate e-commerce tracking including view_item, add_to_cart, begin_checkout and purchase.
• Build custom explorations and funnel analyses to identify opportunities across the customer journey.
• Work closely with Product and Technology teams to define event tracking, data layers and measurement requirements for new features and customer journeys.
• Regularly audit GA4 implementation and investigate discrepancies between GA4 and transactional/business data.
• Experience with Google Tag Manager (GTM) and GA4 debugging/validation is highly desirable.

Tableau & Looker Studio

• Own the development and evolution of Tableau and Looker Studio dashboards across Omni-Commerce.
• Build scalable, intuitive and executive-ready dashboards covering e-commerce, marketing, merchandising and customer performance.
• Combine GA4 behavioral data with transactional, marketing and commercial data to provide a holistic view of business performance.
• Develop advanced Tableau dashboards using calculated fields, parameters, filters and interactive visualizations.
• Build and maintain Looker Studio dashboards, particularly for GA4, digital marketing, acquisition and customer journey reporting.
• Determine the appropriate reporting platform—Tableau or Looker Studio—based on the business requirement, data source and audience.
• Automate recurring reporting and reduce reliance on manual Excel-based analysis.
• Optimize dashboards for performance, usability and scalability.
• Establish consistent KPI definitions and reporting standards across Omni-Commerce.
• Ensure dashboards reconcile with source systems and proactively investigate data-quality issues.

Marketing & Commercial Analytics

• Analyze marketing effectiveness across channels including ROAS, CAC, CVR, revenue, customer acquisition and LTV.
• Partner with Digital Marketing teams to understand campaign, channel and audience performance.
• Analyze attribution, new vs. returning customers, branded vs. non-branded performance and cross-channel customer journeys.
• Identify opportunities to optimize marketing investment and improve acquisition efficiency.
• Analyze performance across categories, products, promotions and markets.
• Partner with Merchandising, Marketing, Product, UX and Technology teams to identify growth opportunities.

CRO & Customer Insights

• Identify opportunities to improve conversion rate and customer experience through behavioral and funnel analysis.
• Support A/B testing and experimentation, including hypothesis development, measurement frameworks and results analysis.
• Develop customer segmentation, cohort and retention analyses.
• Translate data and customer behavior into clear recommendations for Product, UX, Marketing and Merchandising teams.

Required Skills & Experience

• 5+ years of experience in Digital Analytics, Business Intelligence, E-commerce Analytics, Marketing Analytics or a related field.
• Advanced hands-on expertise in Google Analytics 4 (GA4) is essential.
• Strong hands-on expertise in both Tableau and Looker Studio is essential.
• Proven experience building and managing business, e-commerce and marketing dashboards using Tableau and Looker Studio.
• Advanced understanding of GA4 e-commerce tracking, events, parameters, funnels, explorations, audiences and attribution.
• Strong understanding of e-commerce customer journeys and digital analytics.
• Strong SQL skills and experience querying and manipulating large datasets.
• Experience with Google Tag Manager (GTM) and digital measurement frameworks.
• Strong understanding of CVR, AOV, UPT, ROAS, CAC, LTV, retention and funnel performance.
• Experience analyzing marketing performance across Google, Meta and other digital channels.
• Experience with BigQuery, Python or R is an advantage.
• Experience with CRO, experimentation and A/B testing is highly desirable.