E-Commerce Manager
Skills
About This Role
Overview
A company operating in the trade sector is seeking to recruit a qualified and experienced E-Commerce Manager to lead and develop its digital operations and drive its online growth.
Job Objective
To lead and develop the company’s e-commerce operations by managing digital platforms, enhancing customer experience, increasing online sales, and driving sustainable growth in alignment with the company’s strategic and commercial objectives.
& Responsibilities
- Develop and execute the e-commerce strategy aligned with business goals.
- Define growth plans and drive revenue across digital channels.
- Analyze market trends and competitors to identify opportunities and risks.
- Build and maintain a digital roadmap for continuous improvement and expansion.
- Oversee the operation of the online store (Website / App / Marketplaces).
- Ensure products, pricing, and content are regularly updated and optimized.
- Enhance user experience (UX/UI) and improve conversion rates.
- Manage integrations (ERP systems, payment gateways, shipping providers).
- Manage digital marketing campaigns (Google, Social Media, Email Marketing).
- Optimize SEO and execute SEM strategies.
- Monitor marketing performance and maximize ROI.
- Collaborate with the marketing team to develop campaigns and promotions.
- Track and analyze key performance indicators (KPIs), including:
- Conversion Rate
• Customer Acquisition Cost (CAC)
- Bounce Rate
- Prepare regular reports for senior management.
- Utilize analytics tools such as Google Analytics and Power BI.
- Coordinate with inventory and warehouse teams to ensure product availability.
- Monitor shipping and delivery performance and improve turnaround time.
- Handle returns and customer issues efficiently.
- Lead and manage the e-commerce team (marketing, content, technical support).
- Set objectives, evaluate performance, and develop team capabilities.
- Provide training on best digital practices.
- Improve customer journey across all touchpoints.
- Monitor customer satisfaction and resolve feedback and complaints.
- Develop loyalty programs and increase customer retention.
Education
- Bachelor’s degree in Business Administration, Marketing, Information Technology, or a related field.
- Professional certifications in e-commerce or digital marketing are preferred.
- : Experience
- Minimum of 5–8 years of experience in e-commerce or digital marketing.
- Proven experience in managing online stores and digital platforms.
- : Skills
- Strong analytical and decision-making skills.
- Deep understanding of e-commerce and digital consumer behavior.
- Leadership and team management skills.
- Project management and ability to work under pressure.
- Knowledge of ERP systems and e-commerce platforms (e.g., Shopify, Magento).
- Excellent communication and negotiation skills.
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