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E-Commerce Growth Strategist

Salvone Technology Solutions DMCC
, UAE
fulltime
6 days ago
CommerceGrowthStrategist
Free

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E-Commerce Growth Strategist

  • **Location:** Dubai, with periodic on-site and UK time-zone overlap
  • **Engagement:** Open to full-time, fractional/retainer or project-based
  • **Seniority:** Senior / lead individual contributor — a hands-on operator, not a pure manager **Package:** Competitive — commensurate with experience
  • About the opportunity
  • We are launching a premium direct-to-consumer wellness brand — built around a daily longevity supplement in a liquid dropper format.
  • The brand is already established in the UK, and we're now bringing it to the UAE.
  • We're looking for one operator to own the commercial side of that launch end-to-end: build the online store, acquire customers profitably, convert and retain them, and turn it into a thriving, scalable brand in a new market.
  • **Think brand, not single product.** This supplement is the first to scale here, but the goal is a repeatable engine — store, acquisition channels, retention flows and a launch playbook — that lets the Group add further products and markets over time without starting from scratch.
  • We want someone who builds with that in mind from day one.
  • This is a hands-on growth role, not an oversight role.
  • You'll stand the operation up and scale it.
  • We're looking for someone who has demonstrably grown a store or brand before and can show real, attributable results: revenue grown, ROAS achieved, retention improved, channels scaled.
  • What you'll own
  • You'll own four connected dimensions.
  • You can use freelancers or agencies underneath you, but accountability sits with you.
  • **Growth strategy & commercial ownership** — the end-to-end launch and scale plan (targets, channel mix, budget, roadmap), the unit-economics model, and the path to profitability. Set up clean analytics and attribution, and report results to the founder in plain commercial language.
  • **Customer acquisition & performance marketing** — plan, launch and scale paid campaigns across Meta, Google, TikTok and emerging channels, with a structured creative-testing cadence. Build organic/SEO foundations and an influencer/affiliate/UGC programme. Manage budget to a defined CAC/ROAS target — kill losers fast, scale winners.
  • **Conversion & customer experience** — build and continuously optimise the storefront (e.g. Shopify) and the full purchase journey. Run A/B and landing-page tests to lift conversion rate and AOV, and own the post-purchase experience.
  • **Retention, brand & operations** — design the subscription model and lifecycle programme (email/SMS via e.g. Klaviyo) to grow LTV; build loyalty, referral and win-back flows; own brand positioning and creative direction; and keep fulfilment/3PL, inventory and margin scaling smoothly.
  • A critical guardrail: supplements are a regulated category.
  • All copy, ads and influencer content must avoid unsubstantiated health claims and comply with the relevant advertising rules in each market (e.g.
  • ASA/CAP and MHRA in the UK; FTC and FDA/DSHEA in the US).
  • This is a non-negotiable part of the role.
  • Your first 90 days
  • **Days 1–30 — set up & plan:** audit the product, positioning and competitive landscape; stand up (or fix) the storefront, analytics and attribution; produce the launch plan and confirm fulfilment and the unit-economics model.
  • **Days 31–60 — launch & acquire:** go live with the store and first paid campaigns, begin structured creative and landing-page testing, stand up email/SMS capture, and establish a baseline CAC, ROAS and conversion rate from real data.
  • **Days 61–90 — optimise & scale:** scale what's hitting target and cut what isn't, launch the subscription and retention programme, show an improving trend on the core metrics, and present a costed plan to scale spend profitably. Document the playbook for the next product.
  • What you'll bring

Must-Have

  • A demonstrable track record of personally growing a DTC / e-commerce store or brand — with real, attributable results you can show (revenue, ROAS, conversion, retention)
  • Hands-on paid acquisition across at least Meta and Google (TikTok a strong plus)
  • Conversion-rate optimisation: landing pages, product pages, checkout, A/B testing
  • Storefront fluency, ideally Shopify, including apps and the wider tech stack
  • Email/SMS and subscription/retention experience (e.g. Klaviyo) and a grasp of LTV
  • Strong commercial and analytical sense — comfortable owning CAC, ROAS, margin and a P&L view
  • A self-starter who can build from scratch with little structure
  • Excellent written and spoken English; able to report clearly to a founder
  • Strong differentiators
  • Supplements, wellness, health, beauty or other regulated consumer categories — a major plus
  • UAE market experience, including supplement/food registration (Dubai Municipality / MOHAP) and local e-commerce, payment and fulfilment know-how
  • Advertising-claims compliance knowledge (ASA/CAP, MHRA, FTC, FDA/DSHEA)
  • Subscription-first / replenishment product experience; influencer, affiliate and UGC programme building
  • Zero-to-launch experience (not just optimising mature accounts); marketplace (Amazon) alongside owned DTC
  • Certifications: Google Ads, Meta Blueprint, GA4, Shopify, CRO (e.g. CXL), Klaviyo

Why Join Us

  • At Salvone, you'll grow by doing real work and seeing its impact:
  • **Learning & Growth** — a genuine zero-to-one build with direct exposure to the founder and the Group's wider DTC ambitions.
  • **Impact** — a direct, visible line from your work to revenue, margin and market entry; you'll see exactly how your decisions move the numbers.
  • **Ownership** — real autonomy with accountability; you own the store, the channels and the playbook, and your ideas get implemented, not just heard.
  • **Agility** — a culture that values clarity, speed and smart execution: build it, test it, scale what works.

Application Question(S)

  • Tell us about a DTC store or brand you personally grew — the numbers (revenue, ROAS, conversion, retention), what you did, and what you'd do differently.
  • How you'd approach scaling this brand in the UAE from a near-standing start — and how you'd make the playbook repeatable for future products and markets
  • The channels and tools you reach for first, and why.
  • Do you have experience in supplements, wellness, health, beauty or another regulated consumer category?
  • Do you have UAE market experience, including supplement/food registration (Dubai Municipality / MOHAP) or local e-commerce/payment/fulfilment know-how?
  • Are you familiar with advertising-claims compliance for supplements (e.g. ASA/CAP, MHRA, FTC, FDA/DSHEA)
  • Have you taken a product or brand from zero to launch (not only optimising mature accounts)?
  • What is the largest monthly ad budget you have personally managed (USD)?
  • Which engagement model are you open to? Full-time / Fractional or retainer / Project-based / Any
  • What is your expected salary (monthly, AED)?
  • What is your current location and notice period / earliest availability?

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