Director, Segment Marketing

Role overview

Responsibilities

• Own growth, positioning, and pipeline creation across the US and German manufacturing segments and report performance to the CMO.
• Set and manage the segment marketing budget, optimizing conversion, customer acquisition cost, and pipeline efficiency.
• Develop manufacturing buyer and market insight, including supply chain complexities and direct-spend procurement dynamics.
• Create value propositions, differentiation frameworks, and campaign messaging for manufacturing executives.
• Write, update, and optimize website landing pages and web copy, with central teams supporting publication.
• Select and manage manufacturing event presence, represent JAGGAER in person, and engage prospects and customers.
• Plan, write, segment, and deploy targeted email campaigns.
• Conceptualize, script, host, and grow audiences for webinars.
• Manage targeted LinkedIn, search, and trade media advertising.
• Retain end-to-end accountability for execution while leveraging central web and creative resources.

Required background

• At least three years at a top-tier management consulting firm such as McKinsey, Bain, or BCG.
• Experience working for, with, or advising manufacturing organizations.
• Willingness and ability to travel internationally approximately 10–15% to Germany and the United States for events, market immersion, team syncs, and field execution.

Preferred capabilities

• Strong communication and copywriting skills to explain complex software solutions clearly to C-level executives are desirable.
• Autonomous, self-starting ownership and comfort with multidisciplinary execution are desirable.

Travel and field presence

• International travel of approximately 10–15% to the United States and Germany is required for industry events, market immersion, strategic sessions, and field execution.

About JAGGAER