Director - Parking

Role overview

Asset ownership and strategy

• Own on-street, off-street, structured, surface, remote, park-and-ride and shared parking assets.
• Develop city-wide strategy, operating model, governance, service standards and investment priorities.
• Assess in-house, partnership and future design/develop/build/operate delivery models; clarify accountabilities across city functions, venues, developers and operators.
• Provide executive reporting on performance, risks, commercial opportunities, investment needs and decisions.

Commercial performance

• Own business plans, revenue strategy, pricing principles, demand assumptions, budgets, forecasts and commercial targets.
• Optimise returns through tariffs, yield management, permits, subscriptions, validations, event pricing, partnerships and ancillary revenue.
• Evaluate management, concession, revenue-share and hybrid models; monitor income, costs, leakage, utilisation, margin and ROI and correct underperformance.
• Partner with Finance, Legal and Procurement on controls, audits, contractual protections and reporting.

Operator procurement and performance

• Lead operator requirements, procurement scopes, evaluation criteria, mobilisation plans and performance specifications.
• Manage senior operator and partner relationships and govern KPIs, service levels, incentives, deductions, audit rights and escalations.
• Ensure operators maintain capable leadership, trained staff, robust procedures and Saudi workforce development plans.

Asset lifecycle and assurance

• Set standards and lifecycle plans for condition, availability, maintenance, cleanliness, lighting, signage, equipment, systems, accessibility and customer facilities.
• Assure design reviews, stage gates, testing, commissioning, handover and operational acceptance.
• Coordinate maintenance assurance with O&M while retaining asset-owner oversight; prioritise renewal and capital investment by condition, risk, customer impact, revenue and whole-life cost.

Operations, technology and leadership

• Ensure dependable daily operations and safe capacity for events, peak periods and special activations; coordinate with relevant transport, security, medical, logistics, technology, venue and event teams.
• Require event, staffing, traffic-interface, incident, continuity and service-recovery plans; use post-event reviews to improve readiness and customer experience.
• Set customer standards and define technology, revenue-control, data, dashboard and integration requirements; ensure legal, municipal, safety and contractual compliance.
• Build and lead the asset management team; develop Saudi parking capability through recruitment, mentoring, knowledge transfer and professional development.

Qualifications and experience

• Bachelor's degree in business, finance, property, asset management, transport, engineering, operations management or a related discipline.
• Relevant postgraduate qualification or professional certification in parking, asset management, property, commercial management or operations is advantageous.
• Substantial senior parking-industry leadership, including direct operational and commercial management of significant portfolios.
• Detailed knowledge of Saudi parking markets, regulation, customer expectations and operators; accountability for revenue, pricing, budgets and profitability.
• Experience procuring, mobilising and managing operators; asset lifecycle planning, maintenance assurance and facility handover.
• Large-event or major-destination experience is strongly preferred; proven people leadership, executive reporting and stakeholder management.