Director of Sales

About This Role

About Us Find Your Shangri-La in Shangri-La Shangri-La Dubai is a luxurious urban sanctuary where modern energy meets timeless hospitality. With panoramic views of the Burj Khalifa and Dubai’s glittering skyline, every visit becomes an unforgettable experience.

About The Role As the Director of Sales , you will be responsible for overseeing the daily operations and performance of the Sales Department. Working closely with the Sales leadership team, you will execute the hotel’s sales and marketing strategies. Additionally, you will lead sales initiatives and actively drive revenue growth by identifying and maximizing sales opportunities.

Key Responsibilities

• Lead the implementation of the hotel’s sales policies, procedures, and brand standards in alignment with Shangri-La Hotels and Resorts’ guidelines.
• Develop and recommend optimal contracted room rate structures across all segments to maximize revenue, drive RevPAR, and exceed budgeted targets.
• Continuously analyze market trends, competitor pricing, and sales strategies to maintain a leading market position and inform strategic sales decisions.
• Collaborate with the Sales Leadership to develop and execute segment-focused sales and marketing strategies, actively contributing to revenue strategy meetings.
• Build, lead, and motivate a high-performing sales team through structured recruitment, performance standards, and regular evaluations to consistently exceed revenue expectations.
• Ensure strict adherence to Shangri-La Account Management standards, Delphi database integrity, and effective use of sales and revenue systems to optimize revenue opportunities.
• Manage sales expense budgets, oversee travel planning and expenses, set objectives for sales trips, and evaluate outcomes to maximize sales productivity and return on investment.
• Focus on total revenue generation including rooms,- F&B and banquets revenues.
• Collaborate with Revenue Management and Marketing teams to develop promotions, packages, and campaigns targeted at the corporate segment.
• Maintain accurate records of all sales activities in the CRM system.
• Attend industry trade shows, conferences, and networking events to enhance the hotel’s visibility and develop professional relationships.
• Work closely with the operations team to ensure seamless delivery of service for corporate clients.

About You

• Experience in Sales & Marketing in an international 5* luxury property.
• Hold a business-related educational background.
• Be self-driven, goal-oriented, willing to challenge the status quo.
• Uphold professional values, ethics, and integrity always.
• Have the ability to network, building strong & meaningful business relationships.
• Have experience in the local market (UAE as well as other GCC).
• Communicate and write with fluency in English (as well as the local language).
• Have strong selling, interpersonal and communication skills.

Why Join Us

• A workplace that values your passion and supports self-realization and personal growth.
• Structured learning and development pathways with real opportunities to advance your professional craft and leadership skills.
• Competitive benefits, recognition programs, and colleague stay/travel perks that reward your contribution and dedication.
• Teams that promote inclusion and respect, value diversity, and foster a secure environment where everyone can thrive.

We are an equal opportunity employer. Applications from all qualified candidates are welcomed. All information provided by applicants will be treated in and used only for recruitment purposes.

We appreciate your interest in joining us. Please note that only successful candidates will be contacted.