Director of Marketing

Overview

Employment Type

The Opportunity

At A Glance

• Reports To: Head of Commercial

• Nationality: Saudi National Preferred

• Employment: Full-Time \| Permanent

Why This Role Stands Out

Brand Strategy & Transformation

• Define and execute a bold brand repositioning strategy that modernizes the company's identity across all touchpoints
• Develop a unified visual language applicable to digital, physical, fleet, and service center environments
• Own brand health metrics — awareness, sentiment, NPS — and drive continuous improvement

Digital Marketing & Social Media

• Lead the social media strategy across Snapchat, Instagram, TikTok, X, and LinkedIn with Snapchat as the primary growth channel
• Build an always-on Arabic-first content engine that speaks authentically to Saudi consumers
• Drive influencer and creator partnerships, performance marketing, and app acquisition campaigns

Commercial Marketing & Campaigns

• Design integrated campaigns aligned to revenue targets — B2C, B2B, and e-commerce merchant segments
• Lead high-impact seasonal activations: Ramadan, National Day, 11.11, and more
• Own marketing attribution and KPI reporting with full commercial accountability

Team & Agency Leadership

• Build and lead an internal marketing team spanning creative, digital, and content
• Manage agency relationships across creative, media, PR, and production
• Establish marketing operations discipline — budget, process, and reporting cadence

Who You Are

• We are looking for a young, ambitious Saudi marketer — someone who does not just understand digital, but lives it.
• You grew up on Snapchat.
• You know what makes content travel in the Saudi feed.
• You have built brands, not just managed them.
• Experience: 6-10 years in marketing with a strong digital and brand focus
• Digital Fluency: Native command of Snapchat, TikTok, Meta, and Google Ads ecosystems
• Brand Building: Proven track record leading brand transformation or major rebranding
• Market Knowledge: Deep understanding of Saudi consumer culture and social media behavior
• Languages: Arabic (native) and English (professional)
• Education: Bachelor's in Marketing, Communications, Business, or equivalent
• Highly Valued:
• + Strong familiarity with Saudi digital ecosystems and content dynamics
• + Experience operating in high-growth, consumer-facing environments
• + Ability to build culturally relevant campaigns that resonate locally
• ****Leadership Expectations****
• Operates with strong ownership and accountability
• Brings both commercial thinking and cultural intuition
• Able to move fast, challenge assumptions, and deliver measurable outcomes
• Builds brands that earn attention through relevance, not just spend
• ****Confidentiality****
• This search is conducted on a strictly confidential basis.
• Only shortlisted candidates will be contacted.

Benefits

• High-impact role with direct visibility to senior leadership
• Opportunity to lead a large-scale brand transformation in Saudi Arabia
• Shape a marketing function with real commercial responsibility