Director – Expo Studios (Media & Broadcasting)

Role overview

Editorial and programming

• Oversee the editorial calendar and commissioning process, aligning storylines with Brand, PR, and Campaigns.
• Govern commissioning approvals and programming standards for video, audio, and social channels.
• Provide content kits and training for participant and partner co-production while safeguarding editorial standards.

Creative studio and operations

• Run the creative studio with standardized design systems, motion/3D, localization workflows, and brand quality assurance.
• Govern the digital asset library (DAM/MAM), metadata taxonomy, rights, and clearances for compliant reuse.
• Coordinate with Legal on releases, IP, and music licensing; maintain auditable consent records.
• Archive legacy assets and curate collections for post-Expo storytelling and heritage programs.

Production and broadcast

• Oversee studio and field production and live broadcast, including run-of-show, presenters, multi-camera/stream engineering, and on-air talent management.
• Manage end-to-end production for interviews, podcasts, vlogs, and long-form series, as well as live broadcasts and outside-broadcast engineering.
• Manage on-site capture teams and a same-day newsroom cadence to publish highlights within hours of key moments.
• Maintain disaster-recovery plans to protect live production and studio broadcast continuity.

Channels and audience growth

• Distribute content across owned channels and partner platforms; optimize thumbnails, captions, and localization for growth.
• Oversee publishing schedules and run A/B tests and audience-growth experiments.
• Integrate performance analytics with Campaigns to inform creative rotations, frequency caps, and format mix.
• Enforce platform safety and brand-suitability rules, including age-gating and geographic restrictions where required.
• Build broadcaster and platform partnerships, negotiating programming slots, promotion, and measurement.

Education and experience

• Bachelor's degree in Media and Communication, Journalism, Public Relations, Media Production, Marketing, or a related field.
• A relevant master's degree is preferred.
• At least 12 years of relevant experience, with strong leadership and strategic decision-making experience.
• Experience leading editorial, creative, production, and distribution functions in a broadcaster, media house, studio, or large brand-content organization.
• Experience managing major-event live broadcast production, building owned-channel audiences and partnerships, and governing digital assets, rights, and compliance.
• Experience with large-scale international events or the GCC media landscape is preferred.

Skills and languages

• Editorial leadership, storytelling, and programming; creative direction and brand governance.
• Studio, field, and live broadcast production management; digital asset management, rights, and content compliance.
• Multi-platform distribution, audience growth, performance analytics, partnership development, and negotiation.
• Budget and resource management, executive reporting, communication, stakeholder management, strategic leadership, and team development.
• Fluency in Arabic and English is preferred.
• Relevant certifications in digital media, content strategy, broadcast production, or platform marketing are an advantage.