Director, Digital Channels (UAE National)
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Key skills for this role
About the Role
This role is responsible for leading the strategy, development, and performance of core digital channels, including web and mobile platforms.
Key Skills for This Role
Full Job Posting
Overview
This role is responsible for leading the strategy, development, and performance of core digital channels, including web and mobile platforms.
You will drive the evolution of customer-facing digital experiences, ensuring seamless integration of services, strong user engagement, and continuous optimisation through data-led insights.
This is a leadership role requiring a balance of product thinking, delivery oversight, and stakeholder management.
Client Details
A technology-led organisation operating at significant scale within the UAE, focused on delivering advanced digital platforms and services across a complex and evolving ecosystem.
The organisation plays a key role in driving digital transformation, with a strong emphasis on customer experience, platform adoption, and continuous innovation.
It operates in a high-visibility environment where digital performance, usability, and engagement are critical to broader strategic success.
Description
- Define and execute a digital channels strategy aligned with organisational priorities
- Lead the development and continuous enhancement of web and mobile platforms
- Drive integration of products and services across digital channels with a strong focus on user experience
- Oversee mobile application development and release cycles across app stores
- Monitor performance KPIs and optimise channels using data insights and customer feedback
- Ensure ongoing improvement of usability, accessibility, and engagement
- Manage departmental budgets, performance, and resource allocation
- Collaborate with senior stakeholders and external partners across a complex ecosystem
- Lead change initiatives and support ongoing transformation programmes
- Build and lead high-performing, customer-focused digital teams
Profile
- Define and execute a digital channels strategy aligned with organisational priorities
- Lead the development and continuous enhancement of web and mobile platforms
- Drive integration of products and services across digital channels with a strong focus on user experience
- Oversee mobile application development and release cycles across app stores
- Monitor performance KPIs and optimise channels using data insights and customer feedback
- Ensure ongoing improvement of usability, accessibility, and engagement
- Manage departmental budgets, performance, and resource allocation
- Collaborate with senior stakeholders and external partners across a complex ecosystem
- Lead change initiatives and support ongoing transformation programmes
- Build and lead high-performing, customer-focused digital teams
Job Offer
- Leadership role within a high-impact, large-scale digital environment
- Opportunity to shape and enhance widely used digital platforms
- Exposure to complex ecosystems and high-visibility initiatives
- Strategic influence across customer experience and digital performance
- Long-term career growth within a transformation-driven organisation
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