Digital Product Manager - Destination

Role Purpose

Product Strategy & Lifecycle Management

• Manage the complete lifecycle of digital products from ideation and requirements gathering through delivery, enhancement, and optimization.
• Translate business objectives and customer needs into clear product requirements, user stories, and development roadmaps.
• Define and maintain product backlogs, ensuring alignment with strategic priorities and business value.
• Prioritize features, enhancements, and releases based on user needs, data insights, and organizational objectives.
• Ensure timely and successful delivery of digital initiatives while maintaining quality and performance standards.

Customer Experience & User Journey Optimization

• Analyze customer journeys and identify opportunities to improve user experience across digital touchpoints.
• Collaborate with UX/UI teams to design intuitive, accessible, and user-focused digital experiences.
• Gather and evaluate customer feedback, behavioral insights, and market trends to inform product enhancements.
• Advocate for customer-centric design and usability best practices throughout the product development process.

Performance Management & Continuous Improvement

• Monitor product performance through defined KPIs, analytics, and reporting tools.
• Assess user engagement, adoption, conversion, and satisfaction metrics to identify optimization opportunities.
• Drive continuous product improvements through data-driven decision-making and iterative development approaches.
• Conduct regular reviews of product effectiveness and recommend enhancements to maximize value and user adoption.

Digital Platforms & Systems Integration

• Coordinate with technology teams to ensure seamless integration between digital products and enterprise systems.
• Support alignment with CRM platforms, payment gateways, customer service tools, operational systems, and third-party applications.
• Participate in solution design discussions to ensure scalability, security, and operational efficiency.
• Support testing, deployment, and release management activities.

Stakeholder Management & Collaboration

• Act as the primary liaison between business functions, technology teams, and external partners for assigned products.
• Facilitate alignment on product vision, priorities, timelines, and delivery expectations.
• Communicate product roadmaps, project status, risks, and outcomes to stakeholders.
• Build strong cross-functional relationships to ensure successful product adoption and business impact.

Vendor & Partner Management

• Coordinate with external vendors, consultants, and technology partners to deliver product enhancements and projects.
• Monitor vendor performance, deliverables, and service quality against agreed objectives.
• Track issues, risks, and dependencies, ensuring timely resolution and escalation when required.

Governance, Documentation & Reporting

• Maintain comprehensive product documentation, including business requirements, user stories, release notes, and process documentation.
• Ensure compliance with organizational governance, change management, and digital delivery standards.
• Prepare regular reports and dashboards on product performance, delivery progress, and key outcomes.
• Support data-driven planning and decision-making through accurate reporting and insights.

& Experience

• Bachelor's degree in Information Technology, Computer Science, Business Administration, Information Systems, or a related field.
• 3–6 years of experience in Digital Product Management, Product Ownership, Digital Transformation, or related digital delivery roles.
• Experience working within Agile, Scrum, or hybrid project delivery environments.
• Strong understanding of digital platforms, web and mobile applications, customer experience, and product development methodologies.
• Familiarity with UX/UI principles, customer journey mapping, and digital analytics tools.
• Experience coordinating cross-functional stakeholders and managing competing priorities.
• Strong analytical, problem-solving, communication, and presentation skills.
• Professional certifications such as Certified Scrum Product Owner (CSPO), Professional Scrum Product Owner (PSPO), Agile, or Product Management certifications are advantageous.
• Fluent in Arabic and English.

• Feature Release Success Rate

• Product Adoption and Usage Metrics
• User Engagement and Retention Rates
• Customer Satisfaction (CSAT) and User Feedback Scores

• Backlog Delivery Efficiency

• Digital Platform Performance and Availability
• Successful Integration and Deployment Outcomes
• Stakeholder Satisfaction
• Continuous Improvement and Optimization Delivery