Digital PR & Media Relations Specialist (Domain Authority & SEO)
Role Overview
Digital PR and media relations role bridging traditional public relations and digital SEO strategy.
Grow the clinic’s UAE media profile and improve its website’s Domain Authority through editorially earned backlinks.
The description lists full-time employment, hybrid remote work in Dubai, and estimated compensation of AED 15,000–22,000 per month.
Key Skills for This Role
Full Job Posting
Role overview
Digital PR and media relations role bridging traditional public relations and digital SEO strategy.
Grow the clinic’s UAE media profile and improve its website’s Domain Authority through editorially earned backlinks.
The description lists full-time employment, hybrid remote work in Dubai, and estimated compensation of AED 15,000–22,000 per month.
Digital PR and domain authority
- Develop data-driven campaigns to earn authoritative, contextual editorial backlinks from high-authority publications.
- Align outreach with commercial service pages and support anchor-text and referring-domain diversity.
- Find unlinked brand mentions in regional media and digital forums and convert them to backlinks.
- Turn clinic data, oral-health trends, and dental technology into newsworthy editorial stories.
Media relations and outreach
- Build relationships with UAE editors, healthcare journalists, lifestyle writers, and digital publications.
- Draft press releases, tailored pitches, and expert commentary briefs to secure earned coverage.
- Coordinate interviews, photo opportunities, and panel participation for clinic leaders and licensed clinicians.
- Manage media inquiries and lead crisis communications or online reputation management when needed.
Candidate requirements
- 3 to 5 years of PR or digital PR experience, including at least 2 years in the UAE market.
- Verifiable UAE media contacts and understanding of digital PR, search rankings, domain authority, link equity, and follow/nofollow links.
- Familiarity with DHA and MOHAP healthcare advertising codes and prohibited claims.
- Native or bilingual English writing and editing capability; Arabic fluency is advantageous.
- Bachelor’s degree in PR, Mass Communication, Journalism, Marketing, or a related discipline.
- Healthcare, aesthetic medicine, or wellness experience is strongly preferred.
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