Digital PR & Media Relations Specialist

Role overview

Digital PR and authority growth

• Run data-driven campaigns to earn contextual editorial backlinks from high-authority publications.
• Align media outreach with commercial service pages, anchor-text profiles, and referring-domain diversity in collaboration with SEO colleagues.
• Find unlinked brand mentions in regional media and digital forums and pursue backlink conversions.
• Use clinic data, oral health trends, and dental technology, including 3D CBCT imaging, to develop newsworthy stories.

Media relations and outreach

• Maintain relationships with UAE editors, healthcare journalists, lifestyle writers, and digital publications.
• Write press releases, tailored pitches, and expert commentary briefs to secure digital and print coverage.
• Coordinate interviews, photo opportunities, and panel participation for clinic leadership and licensed clinical specialists.
• Handle incoming media inquiries and lead crisis communications or online reputation management when needed.

Candidate requirements

• 3–5 years of PR or digital PR experience, including at least 2 years in the UAE.
• Active, verifiable contacts at UAE national dailies, business publications, and digital lifestyle portals.
• Understanding of search rankings, Domain Authority/Domain Rating, link equity, and follow versus nofollow links.
• Familiarity with UAE healthcare marketing rules, DHA and MOHAP advertising codes, and prohibited claims.
• Native or bilingual English writing and editing; Arabic fluency is advantageous.
• Bachelor's degree in PR, mass communication, journalism, marketing, or a related discipline.
• Healthcare, aesthetic medicine, or wellness experience is strongly preferred.

Compensation

• The role overview estimates AED 15,000–22,000 per month, commensurate with media network and portfolio.
• A separate pay statement lists pay from AED 2,500 per month.

Workplace

• Work location is described as hybrid remote in Dubai.