Digital Performance & SEO Specialist
Role Overview
Lead day-to-day SEO, website optimization, and digital performance measurement for CERT.
Improve academy and programme visibility, strengthen digital enquiry journeys, and provide insights for marketing decisions in line with approved priorities and Capital H digital standards.
Key Skills for This Role
Full Job Posting
Role purpose
Lead day-to-day SEO, website optimization, and digital performance measurement for CERT.
Improve academy and programme visibility, strengthen digital enquiry journeys, and provide insights for marketing decisions in line with approved priorities and Capital H digital standards.
Key responsibilities
- Research priority keywords, monitor organic search performance, and optimize page content, metadata, and technical SEO, including for AI-assisted search discovery.
- Improve approved website pages, landing pages, and enquiry journeys; coordinate technical changes with IT, web owners, and vendors.
- Maintain campaign tagging, source attribution, and conversion tracking using approved analytics tools and governance rules.
- Execute and optimize approved paid-search campaigns within authorized budgets.
- Analyze search, traffic, campaign, and enquiry results; present practical recommendations to the Marketing & Communications Manager and relevant leadership.
- Work with academy teams, content owners, and Marcomms colleagues so digital requirements and assets support campaign goals.
Hiring justification
Dedicated specialist attention is needed for SEO, analytics, and conversion tracking beyond general marketing or IT support.
Multiple academies and programmes need relevant search visibility, effective landing pages, and clear enquiry paths for distinct audiences.
A dedicated owner will address discoverability and attribution gaps and help identify digital activities that generate qualified enquiries.
Minimum qualifications and experience
- Bachelor’s degree in Digital Marketing, Marketing, Information Technology, or a related field, or equivalent professional experience.
- Proven hands-on experience in SEO, digital marketing, website optimization, analytics, and conversion tracking.
- Proficiency in Google Analytics, Google Search Console, content management systems, and relevant digital marketing tools.
- Experience managing website content, landing pages, and digital campaigns; able to monitor performance and recommend improvements.
- Strong analytical, organizational, and coordination skills; able to work effectively with internal teams and external service providers.
- Strong English writing and communication skills; Arabic proficiency is preferred.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at CERT The Centre of Excellence for Applied Research & Training
Marketing & Communications Manager
, UAE
CERT seeks a manager to lead and deliver integrated marketing and communications across its academies and programmes. The role combines campaign planning, content and event delivery, budget and performance oversight, and
Designer / Video Specialist
, UAE
CERT is seeking a designer and video specialist to create production-ready visual content for its programmes, communications, events, and digital channels. The role covers graphic design, branding, photography, video, an
Senior Full Stack Software Developer
Abu Dhabi, UAE
CERT seeks a senior full-stack developer to deliver enterprise software, cloud platforms, and AI/ML solutions while supporting technical pre-sales and team leadership. The role spans end-to-end project delivery, secure c
Internal Verifier (Diploma Level 4)
Sharjah, UAE
The employer is seeking an Internal Verifier to assure the quality and compliance of assessment for a Diploma Level 4 qualification. The role verifies qualification design, assessment decisions, records, and assessor pra
Administrative Assistant (Academic Programme Support)
Sharjah, UAE
The employer is seeking an Administrative Assistant to support academic programme records, meetings, document control and coordination. Candidates need a relevant diploma or degree, at least two years of administrative o
Faculty Applied Mathematics & Physics
Abu Dhabi, UAE
The employer is seeking faculty to teach Applied Mathematics and Physics, develop curriculum, support accreditation, and conduct computational modelling research. The role requires a relevant PhD, university-level teachi
Faculty - Mechanical Engineering (Preferably Naval Background)
Abu Dhabi, UAE
The institution is seeking a Mechanical Engineering Faculty member to teach naval fluid mechanics, conduct hydrodynamics research, and supervise student projects. The role requires a relevant PhD, university teaching exp
Quality Assurance Manager
Abu Dhabi, UAE
The employer is seeking a Quality Control Officer to monitor academic and operational compliance, maintain quality records, and support audits and corrective actions. The role requires a relevant bachelor’s degree, at le
Marketing & Communications Manager
, UAE
Designer / Video Specialist
, UAE
Senior Full Stack Software Developer
Abu Dhabi, UAE
Internal Verifier (Diploma Level 4)
Sharjah, UAE
Administrative Assistant (Academic Programme Support)
Sharjah, UAE
Faculty Applied Mathematics & Physics
Abu Dhabi, UAE
Faculty - Mechanical Engineering (Preferably Naval Background)
Abu Dhabi, UAE
Quality Assurance Manager
Abu Dhabi, UAE