Digital Performance Analyst
Role Overview
The Digital Performance Analyst works on continuous improvement of performance measurement and reporting across the department.
The role analyses macro and micro moments across user journeys and communicates insights to improve digital services.
The analyst supports service and product owners in developing performance frameworks aligned with strategy, business goals, and user needs.
Key Skills for This Role
Full Job Posting
Role overview
The Digital Performance Analyst works on continuous improvement of performance measurement and reporting across the department.
The role analyses macro and micro moments across user journeys and communicates insights to improve digital services.
The analyst supports service and product owners in developing performance frameworks aligned with strategy, business goals, and user needs.
Main responsibilities
- Develop performance frameworks aligned with organisational strategy, business objectives, and user needs.
- Develop analysis projects and select methodologies that produce actionable insight.
- Analyse digital service performance using Google Analytics and other quantitative and qualitative evidence.
- Plan analysis across product delivery phases and use evidence to inform decisions.
- Collaborate with user researchers, developers, and multidisciplinary colleagues.
- Combine evidence sources, involve teams in analysis, build consensus, and challenge assumptions.
- Ensure data and analysis are accurate, high quality, appropriately used, robust, and fit for purpose.
About you
- Understand product delivery phases and plan and deliver analysis throughout the product lifecycle.
- Apply appropriate analytical techniques and combine quantitative and qualitative evidence.
- Understand user needs through evidence and adopt a user-centred approach.
- Manage competing priorities and collaborate with user-centred design colleagues, including User Researchers, Digital Evaluators, Content Designers, and Business Analysts.
- Understand quality assurance, identify appropriate data sources, validate data quality, and interpret results accurately.
Salary
- Salary is £44,913–£53,230, with London and national ranges stated; salary is determined by assessed skills and capability.
Working pattern
- The posting lists flexible working and full-time or part-time patterns.
Listed locations
- Listed locations are Belfast, Birmingham, Cardiff, Darlington, Edinburgh, London, and Manchester.
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