Digital Monetization Manager

Location: Doha, Qatar

Digital Monetization Manager

Digital Revenue Strategy & Growth

• Lead the strategic development and day-to-day management of digital revenue streams across web, mobile, video, OTT/CTV, social platforms, newsletters, and emerging digital products.
• Identify and implement new monetization opportunities while maximizing existing revenue channels.
• Develop revenue growth initiatives aligned with audience, content, and commercial objectives.

Programmatic Advertising & Yield Management

• Optimize programmatic advertising performance across SSPs, DSPs, Header Bidding, and Ad Exchange environments.
• Drive improvements in fill rates, CPMs, viewability, and overall advertising yield.
• Manage and enhance relationships with key programmatic partners and advertising technology vendors.
• Oversee Open Auction, Private Marketplace (PMP), and direct programmatic revenue strategies.

Revenue Diversification

• Expand alternative revenue streams including content licensing, affiliate partnerships, sponsorship opportunities, newsletters, and emerging digital products.
• Evaluate and implement AI-driven monetization opportunities and next-generation audience acquisition strategies.

Ad Technology & Platform Monetization

• Provide strategic oversight of the advertising technology stack, ensuring optimal performance and scalability.
• Support digital video monetization initiatives across OTT, CTV, social video, podcasts, and emerging distribution channels.
• Ensure compliance with global privacy regulations, including GDPR, CCPA, and industry best practices.

Data, Analytics & Commercial Insights

• Develop executive-level reporting on revenue performance, audience monetization, yield optimization, and market trends.
• Leverage first-party audience data to strengthen direct sales opportunities and programmatic performance.
• Translate complex advertising technology and analytics into actionable business recommendations for senior stakeholders.

Cross-Functional Leadership

• Partner closely with Editorial, Product, Technology, Audience Development, Commercial Sales, and Executive Leadership teams.
• Act as the key liaison between revenue operations and content strategy to ensure commercial growth aligns with audience and brand objectives.

Experience

• Minimum
• 12 years of experience
• in digital advertising, revenue operations, digital monetization, media technology, or commercial digital strategy.
• Proven success within a major media organization, digital publisher, broadcaster, streaming platform, technology company, or advertising ecosystem.
• Experience operating across international markets with a strong understanding of digital advertising trends in North America, Europe, and the Middle East.

Technical Expertise

• Advanced knowledge of Google Ad Manager (GAM), Header Bidding, Prebid, SSPs, DSPs, and digital advertising technologies.
• Strong understanding of video advertising protocols, OTT/CTV monetization, and audience monetization strategies.
• Experience working with data analytics, audience segmentation, and first-party data monetization initiatives.

Leadership & Communication

• Commercially minded leader with strong analytical capabilities.
• Able to influence stakeholders across technical, commercial, and editorial functions.
• Excellent communication, presentation, and strategic planning skills.
• Experience leading cross-functional initiatives in fast-paced, high-growth environments.

Education

• Bachelor's Degree required.
• This is a confidential search.
• Interested candidates with relevant experience in global media, digital publishing, technology, streaming, advertising technology, or platform monetization environments are encouraged to apply.